Senior Frontend Engineer, Ads Creative

About the role

Join Reddit's Ads Creative & Recommendations team to build the next generation of advertiser tools. You will shape technical direction and create intuitive workflows that help advertisers succeed on the platform.

Key facts

What you'll do

• Drive the technical strategy and execution for significant, multi-quarter frontend projects within Ads Manager.
• Establish frontend architecture guidelines and promote scalable solutions across various products and codebases.
• Create reusable components and patterns, encouraging the adoption of design systems to reduce inconsistencies within a large monorepo.
• Champion high standards for frontend quality, focusing on both user experience and underlying systems.
• Collaborate with product and design teams from the initial concept phase to define strategy and translate complex needs into user-friendly interfaces.
• Build consensus and influence technical decisions across different teams and departments.
• Define metrics for success, implement tracking, and use data from experiments and product usage to inform development priorities.
• Mentor other senior engineers through technical guidance, design critiques, and constructive feedback.
• Work closely with backend, data, and machine learning engineers to deliver cohesive end-to-end features.

Requirements

• A minimum of 10 years in software engineering, with extensive experience in building production web applications using React, TypeScript, and JavaScript.
• A proven history of leading complex, multi-quarter initiatives that span multiple teams and have resulted in tangible product or engineering improvements.
• Expertise in designing scalable frontend architectures for large codebases or monorepos.
• Experience in developing shared component libraries, contributing to design systems, and driving their adoption across engineering teams.
• Strong understanding of frontend architecture, state management, API integration, testing methodologies, performance optimization, accessibility, security, and system reliability.
• Experience partnering with product and design to influence strategy and transform intricate requirements into clear user interfaces.
• Excellent communication skills, with the ability to foster agreement and influence technical direction across diverse teams.
• Experience using instrumentation, A/B testing, and product metrics to analyze and enhance user experiences.
• Experience mentoring senior engineers, elevating technical standards through design reviews, code critiques, and technical leadership.
• Proficiency in using AI coding assistants like Codex, Cursor, or Claude in daily development tasks.

Nice to have

• Experience developing advertising platforms, campaign management tools, creative software, or similar complex business applications.
• Experience designing user interfaces for generative AI, machine learning, or recommendation systems.
• Familiarity with asset management, media uploads, image editing, creative versioning, or content generation processes.
• Experience modernizing large frontend codebases while maintaining development speed.

Skills & tools

• JavaScript
• TypeScript
• React
• Modern frontend testing, experimentation, and observability tools

Practical notes

• Base salary range: $217,000 - $303,900 USD.
• Eligible for equity in the form of restricted stock units.
• Potential eligibility for commission depending on the specific role.
• Comprehensive benefits package for US-based employees, including medical, dental, and vision insurance, 401(k) with employer match, generous paid time off for vacation, and parental leave.
• Interviews may be recorded, transcribed, and summarized by AI; candidates will have the option to opt out.
• Personal information collected during interviews includes identifiers, professional/employment details, and any shared information; this data is used for evaluation and is not sold or shared for marketing.
• Reddit is an equal opportunity employer committed to diversity and providing reasonable accommodations for individuals with disabilities.