Growth Marketing Manager

About the role

Join a rapidly expanding AI company to build and scale our paid growth initiatives. This role focuses on B2C acquisition, particularly through creative-led paid social campaigns, while enhancing our measurement and experimentation frameworks. You will operate as an individual contributor with significant influence, reporting to the VP of Marketing.

Key facts

What you'll do

• Oversee and expand paid acquisition channels like Meta, Google, Bing, TikTok, and Reddit, with clear targets for customer acquisition cost (CAC), return on ad spend (ROAS), and revenue.
• Direct creative strategy as a primary growth driver, leading extensive testing, refinement, and optimization of ad creatives.
• Support the establishment of an internal user acquisition function to reduce reliance on external agencies and accelerate learning and execution.
• Develop and refine attribution models, incrementality tests, and performance measurement systems.
• Identify and help activate new acquisition channels such as affiliate programs, TikTok, and Snapchat.
• Continuously test and optimize targeting, bidding strategies, and campaign structures.
• Partner with Product, Operations, and Engineering teams to optimize landing pages and conversion funnels across channels.
• Ensure strong alignment between ad creative, messaging, and the on-site user experience to maximize conversion rates.
• Collaborate on experimentation roadmaps for acquisition and funnel optimization.

Requirements

• Proven history of managing and scaling paid acquisition to tens of millions in ad spend, ideally with direct experience across multiple applications or products.
• Experience building an in-house function rather than relying on agencies.
• Strong expertise in Meta (Facebook/Instagram) and Google (SEM, YouTube), with a track record of scaling and continuous optimization.
• Highly analytical mindset, comfortable building attribution models and interpreting complex datasets.
• Demonstrated ability to implement creative-driven growth strategies beyond just media buying.
• Experimental and innovative approach to growth, consistently testing new methods.
• Experience managing substantial ad spend and scaling efficiently.

Skills & tools

• Meta (Facebook/Instagram)
• Google (SEM, YouTube)
• Bing
• TikTok
• Reddit
• Snapchat
• Attribution modeling
• Data analysis

Practical notes

Applicants must be authorized to work for any employer in the U.S.; visa sponsorship is not available. Benefits include low deductible health plans, flexible time off, and family leave programs.