Digital Media Buyer

About the role

As a , you will play a crucial role in shaping our digital marketing strategies and driving customer acquisition. This position is ideal for a data-driven individual who thrives in a fast-paced environment and is passionate about maximizing return on investment through effective media buying. You will collaborate closely with our marketing team to develop and execute campaigns across various digital platforms, ensuring that we reach our target audience effectively and efficiently.

Key facts

What you'll do

• Develop and implement comprehensive media buying strategies across multiple digital channels, including social media, display, and search advertising.
• Analyze campaign performance metrics to optimize spending and improve overall effectiveness, ensuring that we achieve our key performance indicators (KPIs).
• Collaborate with creative teams to design compelling ad creatives that resonate with our target audience and drive engagement.
• Conduct thorough market research to identify trends, audience behaviors, and competitive landscapes that inform our media buying decisions.
• Manage relationships with external vendors and media partners to negotiate rates, placements, and contracts that align with our budget and goals.
• Monitor and report on campaign performance, providing insights and recommendations for future strategies based on data analysis.
• Stay up-to-date with industry trends, tools, and best practices to ensure that Reachmobi remains at the forefront of digital marketing innovation.
• Utilize various analytics tools to track user engagement and conversion rates, adjusting strategies as necessary to maximize ROI.
• Work closely with the finance team to manage budgets and ensure that all media buying activities are cost-effective and within financial guidelines.
• Participate in brainstorming sessions to contribute innovative ideas for new campaigns and marketing initiatives.
• Provide training and mentorship to junior team members, fostering a collaborative and growth-oriented team environment.
• Prepare and present regular reports to stakeholders, highlighting campaign successes, challenges, and areas for improvement.

Requirements

• A minimum of 3 years of experience in digital media buying or a related field, with a proven track record of successful campaign management.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and programmatic buying platforms.
• Excellent negotiation skills and experience managing vendor relationships.
• Strong communication skills, both written and verbal, with the ability to present complex information clearly and concisely.
• A solid understanding of SEO, PPC, and social media marketing principles.
• Ability to work independently as well as collaboratively within a team environment.
• Detail-oriented with strong organizational skills to manage multiple campaigns simultaneously.
• A bachelor's degree in marketing, business, or a related field is preferred.

Nice to have

• Experience with A/B testing and conversion rate optimization strategies.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of emerging digital marketing trends and technologies.
• Previous experience in a fast-paced startup environment.
• Certification in Google Ads or Facebook Blueprint is a plus.

Skills & tools

• Proficient in Microsoft Office Suite, particularly Excel for data analysis and reporting.
• Familiarity with analytics tools such as Google Analytics, Tableau, or similar platforms.
• Strong understanding of HTML and CSS for ad creative development.
• Experience with project management tools like Asana, Trello, or Monday.com.

Practical notes

• This position is based in Bonita Springs, Florida, and may require occasional travel for industry events or meetings.
• The salary is competitive and will be determined based on your experience and qualifications.
• Reachmobi is committed to fostering a diverse and inclusive workplace and encourages applicants from all backgrounds to apply.
• If you are a motivated individual looking to make a significant impact in the digital marketing space, we invite you to apply through our career portal at Reachmobi.

Join us at Reachmobi and be part of a dynamic team that is transforming the digital marketing landscape!