Rauf Hameed

Develop customized strategies for clients to positively engage with audiences such as the media, business community, NGOs, government, employees, consumers, and the general public. Key clients: Tetra Pak (Middle East & Africa), Haleeb Foods, CITROPAK, Associated Commercial Agencies, CCL Pharmaceuticals and Sapphire Textile Mills. Offered strategic content creation and editing support to clients Tetra Pak and Philip Morris International. Produced the Sustainability Report 2020 and the Annual Report for Sapphire Textiles. Created and edited content for the website of Haleeb Foods and developed a communication strategy including the hiring of a PR agency. Created content for Associated Commercial Agencies’ corporate profile and launching its new website. Created online content strategy for http://acasteel.com/ including the production of a corporate video. Created website content for various clients including NLC, Wateen Telecom and others.

Promoted regional and international initiatives and served as a primary chapter liaison for 1-2 chapters. Led the development of online channels to create global peer connection amongst communication professionals. Created opportunities for learning, leadership, and global recognition. Developed global peer connection amongst professionals for sharing knowledge. Created opportunities for learning, leadership, and global recognition.

Set up the communications function to develop and deploy CCL’s maiden communication and stakeholder engagement strategy in Pakistan in line with business and targeted audience needs. Managed corporate reputation and stakeholder engagement strategy. Provided social responsibility and thought leadership communication in relevant therapeutic areas. Launched an aggressive digital media advocacy and communication program. Established measurable objectives to provide direction and deliver meaningful communication outcomes. Identified and used the most effective communication channels, vehicles and media for audiences while effectively collaborating with internal and external partners. Launched digital campaigns for product promotion.

Led the sustainability agenda for Pakistan while ensuring business priorities in Pakistan were supported. Led all CCI’s engagements with stakeholders (NGOs, business interest groups, academia, agencies) aligned to support the company’s objectives. Built partnerships with external stakeholders and media specialists / ensured active representation of CCI on public fronts. Edited employee newsletter Coke, You, and I, and acted as a primary contact for newsletters / publications. Drove the corporate reputation agenda of the company. Proactively built and maintained relationships with media and influencers. Executed crisis communication strategy, monitoring press for crisis-related news. Drafted overviews and developed talking points for key corporate programs and executive initiatives including interviews and speaking engagements.

Managed all aspects of Tetra Pak’s internal and external communications. Effectively supported our social responsibility and sustainability agenda. Offered continued support to the marketing and customer management initiatives through integrated PR activities with a focus on recycling of beverage cartons. Developed and implemented the public affairs and media outreach strategy. Managed Tetra Pak’s reputation and corporate identity, sponsorship, and crisis management. Developed and drove a communications strategy that strengthened the Tetra Pak brand. Increased stakeholder engagement building on the sustainability dimension. Ensured delivery of relevant and useful news, information, tools, and services. Used qualitative and quantitative reputation management index through Reputation Institute to create better messaging and effective strategies.

Led a strategic corporate affairs and communications program driving business objectives in the GCC and Yemen markets. Drove brand and graphic personality and corporate identity across all markets in the wake of a major regional merger in the GCC and Yemen markets.

Independently developed a media awareness and capacity development project for members of the Forum of Environmental Journalists (FEJP).