Result oriented communication and sustainability expert with extensive experience in leadership positions with FMCG, food packaging, NGOs, and pharmaceutical companies. In-depth expertise in community relations and partnerships, sustainability communications, CSR and media relations ensuring that all identified projects, partnerships, and initiatives are in sync with the organization/s vision, priorities, and business goals. Built partnerships with stakeholders and media specialists, led engagements with NGOs, business interest groups, academia, agencies, key opinion leaders (KOLs), public to enhance a positive image of the company. Conceptualized and implemented organization’s internal and external communication strategies overseeing content development, lead generation, social media promotions, audience engagement, creative development, key messages, brand promotion, value propositions. Skilled in CSR, media relations, and stakeholder engagement, now seeking a senior role to drive impact, reputation, and social value across diverse markets.
Communication Consultant
Lahore
Develop customized strategies for clients to positively engage with audiences such as the media, business community, NGOs, government, employees, consumers, and the general public. Key clients: Tetra Pak (Middle East & Africa), Haleeb Foods, CITROPAK, Associated Commercial Agencies, CCL Pharmaceuticals and Sapphire Textile Mills. Offered strategic content creation and editing support to clients Tetra Pak and Philip Morris International. Produced the Sustainability Report 2020 and the Annual Report for Sapphire Textiles. Created and edited content for the website of Haleeb Foods and developed a communication strategy including the hiring of a PR agency. Created content for Associated Commercial Agencies’ corporate profile and launching its new website. Created online content strategy for http://acasteel.com/ including the production of a corporate video. Created website content for various clients including NLC, Wateen Telecom and others.
International Association of Business Communicators (IABC Asia Pacific)
Promoted regional and international initiatives and served as a primary chapter liaison for 1-2 chapters. Led the development of online channels to create global peer connection amongst communication professionals. Created opportunities for learning, leadership, and global recognition. Developed global peer connection amongst professionals for sharing knowledge. Created opportunities for learning, leadership, and global recognition.
CCL Pharmaceuticals
Lahore
Set up the communications function to develop and deploy CCL’s maiden communication and stakeholder engagement strategy in Pakistan in line with business and targeted audience needs. Managed corporate reputation and stakeholder engagement strategy. Provided social responsibility and thought leadership communication in relevant therapeutic areas. Launched an aggressive digital media advocacy and communication program. Established measurable objectives to provide direction and deliver meaningful communication outcomes. Identified and used the most effective communication channels, vehicles and media for audiences while effectively collaborating with internal and external partners. Launched digital campaigns for product promotion.
Coca-Cola Icecek
Lahore, Pakistan
Led the sustainability agenda for Pakistan while ensuring business priorities in Pakistan were supported. Led all CCI’s engagements with stakeholders (NGOs, business interest groups, academia, agencies) aligned to support the company’s objectives. Built partnerships with external stakeholders and media specialists / ensured active representation of CCI on public fronts. Edited employee newsletter Coke, You, and I, and acted as a primary contact for newsletters / publications. Drove the corporate reputation agenda of the company. Proactively built and maintained relationships with media and influencers. Executed crisis communication strategy, monitoring press for crisis-related news. Drafted overviews and developed talking points for key corporate programs and executive initiatives including interviews and speaking engagements.
Tetra Pak
Pakistan
Managed all aspects of Tetra Pak’s internal and external communications. Effectively supported our social responsibility and sustainability agenda. Offered continued support to the marketing and customer management initiatives through integrated PR activities with a focus on recycling of beverage cartons. Developed and implemented the public affairs and media outreach strategy. Managed Tetra Pak’s reputation and corporate identity, sponsorship, and crisis management. Developed and drove a communications strategy that strengthened the Tetra Pak brand. Increased stakeholder engagement building on the sustainability dimension. Ensured delivery of relevant and useful news, information, tools, and services. Used qualitative and quantitative reputation management index through Reputation Institute to create better messaging and effective strategies.
Tetra Pak Arabia - KSA
GCC and Yemen markets
Led a strategic corporate affairs and communications program driving business objectives in the GCC and Yemen markets. Drove brand and graphic personality and corporate identity across all markets in the wake of a major regional merger in the GCC and Yemen markets.
WWF - Pakistan
Independently developed a media awareness and capacity development project for members of the Forum of Environmental Journalists (FEJP).
Masters
demonstrating the impact upon business through professional certification and the Gold Quill Awards
for Asia Pacific
with exciting stories and relevant content
to help deliver/tailor global content
for the region
cclpharma.com and its foundation dhf.org.pk
for effective internal communication
including employee testimonial videos, awareness films on important health days, corporate photography of employees, quality campaigns
doubled the target with high engagement levels
reaching all users at least once with an average frequency of 9.41 creating the conditions to move quickly from awareness to leads
on the corporate page of CCL Pharma Facebook page
to launch a community welfare project Paani, (installing water filtration plants in major cities of the country)
in collaboration with the HR team
in collaboration with Mercy Corps harnessing the power of sport for youth to actively build safer, healthier communities - positively impacting youth within 6 months
in 3 cities
in collaboration with the US Embassy in the Business Opportunities Conference held in Islamabad
covering 14 newspapers, 5 TV channels and leading monthly magazines in collaboration with Media Track
in Coca-Cola Ambassadors Training Program
in collaboration with GfK Turkey
including the visualization of all Coca-Cola production plants in line with the graphic and visual identity guidelines
‘Proud Pakistanis Recycle’ to drive recycling of used beverage cartons
acknowledged by ACCA-WWF Pakistan Environmental Reporting Awards as one of the best reports in an annual competition
with the help of WWF – Pakistan
through the Media Watch Middle East (Pvt) Ltd
using Swedish design house Appelberg
News Flash (electronic newsletter) and MD’s Quarterly Update Frontline (electronic PDF newsletter)
including events such as World Milk Day, World Juice Day, World Environment Day, World Osteoporosis Day to raise Tetra Pak’s corporate brand image
Orbis