Associate People Partner

About the role

This role owns the end-to-end employee experience for our London office, acting as the primary HR generalist for a fast-moving GTM environment. You will serve as the daily point of contact for employees and managers, handling questions across the full employee lifecycle with sound judgment and discretion. Because our London team is primarily Go-to-Market, you will get extensive exposure to sales and customer success, coaching managers and supporting a commission-eligible population while helping the revenue organization scale efficiently. You will also handle broad-based HR work across every function in the office, owning key programs and helping build the People function in the UK from the ground up. This position is ideal for someone early in their HR career who wants hands-on, varied experience with a strong tilt toward supporting a commercial team and shaping how our People operations run in a new, high-growth office. You will partner closely with People Partners across the company to keep programs, policy, and practice consistent across regions, ensuring alignment while bringing a London and EMEA perspective into company-wide initiatives.

Key facts

What you'll do

Act as the day-to-day point of contact for employees and managers on HR questions across the full employee lifecycle, including onboarding, policy interpretation, benefits, and performance management.

Support GTM managers and employees most closely, given the London office's Go-to-Market focus, while remaining the go-to HR resource for every team in the office and ensuring consistent guidance.

Support employee relations matters with sound judgment and discretion, escalating and partnering with senior People Partners as appropriate to resolve issues.

Help coordinate and run core HR cycles such as performance reviews, compensation planning, and engagement surveys for the London office, maintaining accuracy and timely execution.

Maintain accurate employee records and HR systems, and contribute to building out People processes and documentation as the London office grows and evolves.

Support hiring and onboarding logistics in partnership with Talent Acquisition, ensuring new hires have a smooth and consistent start from day one.

Help ensure compliance with UK employment law and best practices, consulting with senior People Partners and external counsel as needed to mitigate risk.

Coach managers on foundational people management skills, including guidance specific to GTM structures like commission plans and quota-carrying roles to enable effective team leadership.

Partner closely with People Partners across the company to share context, align on policy, and bring a London/EMEA perspective into company-wide People programs and decisions.

Contribute to building a strong, connected culture in the London office as we scale, fostering collaboration, inclusion, and engagement among team members.

Requirements

Bring 3-5 years of HR experience in a generalist capacity, ideally within a fast-paced or high-growth tech company where you have handled varied responsibilities.

Demonstrate a solid understanding of UK employment law and HR best practices to support compliant and effective people operations.

Show strong communication and interpersonal skills, remaining comfortable as a first point of contact for employees at all levels and across diverse backgrounds.

Exhibit excellent judgment and discretion when handling sensitive and confidential matters, maintaining trust and professionalism at all times.

Be highly organized and detail-oriented, managing multiple priorities and competing deadlines in a fast-moving environment without compromising quality.

Display comfort with HR systems and basic people data/reporting, using these tools to maintain accuracy and support decision-making.

Hold a Bachelor's degree or equivalent experience, demonstrating a foundational level of knowledge and professional maturity.

Have prior experience in a generalist role that involved broad ownership, ideally within an environment that demanded adaptability and rapid execution.

Nice to have

Exposure to Sales, Customer Success, or other GTM/commercial client groups, providing an intuitive understanding of how these teams operate and how HR can best support them.

Experience working in a high-growth startup or scale-up, where change is frequent and ownership is expected across all HR generalist responsibilities.

Familiarity with commission plans and quota-carrying roles, enabling more effective coaching and support for revenue-focused teams.

An interest in and aptitude for data-driven people decisions, using basic analytics to inform programs and measure impact.

A collaborative mindset focused on cross-regional alignment, actively seeking input and maintaining consistency with People practices globally.

Practical notes

This is an on-site role based in our London office, requiring physical presence designed for builders who thrive on speed, iteration, and meaningful impact.

The expected base salary range for this role is £83,200 - £107,300, and Profound's total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.

All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as suspicious.