Director, Integrated Marketing

About the role

You will lead the global B2B marketing strategy for mid-market advertisers within our SMB audience, focusing on scalable, data-driven solutions to drive revenue and retention. This role functions as a player-coach, requiring you to set the long-term vision while personally managing critical workstreams and developing a high-performing team.

Key facts

What you'll do

• Design the organizational structure, hire talent, and provide mentorship to grow the Mid-Market Marketing team.
• Define the marketing strategy for mid-market advertisers in collaboration with cross-functional partners.
• Develop a lifecycle engine including email, in-product education, and business site content to improve retention and revenue.
• Launch and scale account-based marketing programs for high-value accounts by coordinating with Sales, PMM, and Growth Marketing.
• Implement tracking mechanisms to ensure team accountability and remove obstacles to maintain project velocity.
• Use AI tools to improve operational workflows, accelerate production, and analyze campaign performance.
• Influence senior leadership across Product, Engineering, and Sales to align on integrated marketing plans.

Requirements

• 15+ years of experience in business marketing, with at least 10 years focused on Mid-Market or SMB segments.
• Proven ability to build teams and programs from the ground up, preferably at a platform similar to Pinterest.
• Bachelor's degree in marketing or a related field, or equivalent practical experience.
• Demonstrated skill in influencing others and navigating complex, uncertain situations to provide clear direction.
• Ability to mentor diverse teams and foster an inclusive culture.
• Experience using AI tools to enhance marketing output and team efficiency.

Skills & tools

• Account-based marketing (ABM) strategy
• Lifecycle marketing (email, in-product, web)
• AI-assisted analytics and reporting
• Cross-functional stakeholder management
• Data-driven decision making

Practical notes

• This role is eligible for the PinFlex work model, allowing for remote work across the US.
• In-person collaboration is required 1-2 times per quarter; no relocation assistance is provided for this position.