Head of Large & Strategic Accounts

About the role

PhonePe is seeking a senior advertising leader to grow its ads business and establish app partnerships and endemic advertising for Indus Appstore. This is a zero to one position with an existing large P&L mandate for PhonePe Ads. You will drive ad monetization across a multi-publisher ecosystem that includes the PhonePe payments app and the Indus Appstore platform.

Key facts

What you'll do

• Own and deliver annual revenue targets for large enterprise clients across assigned verticals
• Build and institutionalize joint business plans with C-level executives and marketing heads at major brands and media agencies
• Drive ad adoption across the PhonePe Consumer Payments App, Indus Appstore, and a suite of external publishers
• Define go-to-market strategy including value proposition, ad product positioning, and pricing for enterprise clients
• Partner with Ad Product and Engineering teams to translate market insights into the product roadmap for branding, performance, and programmatic ad tech solutions
• Increase PhonePe Ads share of digital marketing budgets for top clients across brand and performance marketing, both direct and agency channels
• Develop strong multi-tier relationships with CXOs across direct clients and agency partners
• Identify and build new revenue opportunities across the PhonePe group
• Recruit, mentor, and retain a high-performing team of Sales/Client Partners and Account Managers
• Foster a data-driven, consultative sales culture focused on solving client ROI challenges

Requirements

• 12 to 16+ years of total experience with at least 6 to 8 years in core digital ad sales at large organizations
• Proven track record managing large revenue portfolios and delivering consistent year-over-year growth
• Demonstrated experience building ad monetization for a new publisher or launching a new business vertical from scratch
• Deep understanding of the Indian digital marketing ecosystem including programmatic buying, data-driven targeting, attribution modeling, and app ecosystem dynamics
• Established relationships with CMOs, Brand Heads, and Media Agency leadership at firms such as GroupM, Publicis, and IPG

Skills & tools

• P&L management and revenue forecasting
• Joint business planning with enterprise clients
• Programmatic advertising and ad tech platforms
• Attribution modeling and performance marketing
• Team leadership and sales organization building

Practical notes

• Medical, critical illness, accidental, and life insurance included
• Wellness program with employee assistance, onsite medical center, and emergency support
• Parental support including maternity and paternity benefits, adoption assistance, and day-care support
• Mobility benefits covering relocation, transfer support, and travel
• Retirement benefits including PF contribution, gratuity, NPS, and leave encashment
• Additional benefits include higher education assistance, car lease, and salary advance options
• PhonePe is an equal opportunity employer and provides reasonable accommodations for candidates with disabilities during the application and hiring process