Dmitrii Pestov

Building an organic growth channel through KOL marketing

• Built a CIS-focused KOL program from scratch: onboarded 50+ KOLs, designed a three-level incentive system, and set up ROI tracking
• Result: 800+ new users from the KOL channel, organic traffic +70%, CPA reduced by 30% in 3 months Increasing community engagement through content and funnel integration
• Integrated 10+ AMA sessions and thematic campaigns into the product funnel by tying them to target user events and product updates
• Result: community engagement +80%, average user session length +40% Product strategy and feature development focused on metrics
• Conducted user research and identified 3 critical product gaps: lack of personalization, weak Web3 integrations, and absence of internal learning tools
• Prioritized the roadmap based on data and launched AI bots for personalized guidance, personalized courses, and Web3 integrations
• Result: 28-day retention increased by 25%, ARPU by 15%, and monthly product depth by 35% Fundraising and strategic partnerships for scale
• Prepared the pitch deck and financial model and led the technical side of VC discussions, helping close a 350K USD pre-seed round
• Currently supporting preparation of a 1M+ USD Series A round
• Secured 10+ strategic partnerships with Web3 platforms and EdTech services, doubling the user base through cross-promotion and joint programs
• Prepared 15+ commercial proposals and pitch decks for potential partners Result in numbers: MAU grew from 5K to 150K+ in 6 months, gross project revenue increased by 180%

Business process optimization and operating cost reduction

• Audited 8 critical business processes, identified automation opportunities, and formalized requirements
• Automated 5+ processes in 1C, including reporting, warehouse operations, and contract management
• Result: labor costs reduced by 20%, reporting accuracy improved by 20%, month-end close accelerated by 2 days Quality assurance through system testing
• Developed test cases for critical scenarios and carried out regression and integration testing
• Result: critical production issues decreased by 40% System performance optimization
• Optimized the 1C configuration by reindexing registers, improving queries, and removing redundant data
• Result: data processing speed increased by 30%, significantly improving user experience

Reporting automation and faster analytical insights

• Designed BI dashboard architecture in Power BI and Tableau, integrating data from 4+ sources
• Automated monthly reporting, reducing preparation time from 2 days to 6 hours
• Result: about 40 hours saved per month across the department, decision-making speed increased by 30%, top management received daily insights instead of weekly reports Improving analytics accuracy through SQL
• Wrote optimized SQL queries to process data from the corporate warehouse with 10M+ records per month
• Result: analytics accuracy improved by 20%, and analysts were able to generate required cuts independently without IT support