Partner Marketing Manager

About the role

Perplexity is looking for a partner marketing lead to establish this function from the ground up. You will manage high-stakes relationships with major global companies and oversee the execution of joint marketing initiatives. This role requires a blend of strategic planning, program management, and hands-on campaign execution to drive growth through our partner ecosystem.

Key facts

What you'll do

• Develop the end-to-end partner marketing strategy, covering everything from initial planning to final performance reporting.
• Create and manage annual joint marketing plans with key partners, including setting pipeline targets and leading quarterly business reviews.
• Drive the execution of joint marketing efforts, ensuring that strategic commitments translate into tangible campaigns rather than just concepts.
• Define the joint value proposition and messaging to ensure our collaborative stories are clear and effective for target buyers.
• Run full-funnel co-marketing activities, such as webinars, events, account-based marketing, and digital content syndication.
• Produce enablement materials including case studies, pitch decks, and campaign kits to help partner teams sell our solutions.
• Coordinate the marketing side of product launches and major industry announcements to maximize ecosystem visibility.
• Track and report on partner-sourced and partner-influenced pipeline, ensuring accurate attribution within our CRM.
• Collaborate with sales and customer success teams to ensure they are equipped to activate and support partner programs.
• Serve as the main point of contact between our internal teams and partner marketing organizations.

Requirements

• Minimum of 3 years of experience in B2B marketing, specifically within alliance, ecosystem, or partner marketing.
• Demonstrated success in managing go-to-market efforts with ISVs, cloud providers, or system integrators that resulted in measurable pipeline growth.
• Ability to hold internal and external teams accountable to defined plans and revenue goals.
• Strong narrative development skills with the ability to create credible, differentiated stories for executive audiences.
• Experience managing full-funnel campaigns hands-on, including digital, content, and event marketing.
• Analytical proficiency in setting up attribution models and managing data within CRM and revenue operations tools.
• Ability to work independently in a fast-paced environment and build processes where none currently exist.

Skills & tools

• B2B marketing strategy
• Partner and ecosystem marketing
• CRM and revenue operations tools
• Full-funnel campaign management
• Account-based marketing
• Narrative and content development

Practical notes

This is a hybrid role based in San Francisco. The position involves high levels of executive exposure and requires an individual who can operate with urgency in a high-growth company.