Product Designer with over 4 years of experience designing web and mobile products, and visual marketing materials across different domains. Proven ability in end-to-end product design to handoff. Proficient in tools like Figma, Adobe Photoshop, Adobe Illustrator, and CorelDraw.
Duollance
Sole designer responsible for end-to-end product design UX research, wireframing, interaction design, high-fidelity UI, and Figma dev mode handoff delivering the full product from 0 to 1
Designed complete visual identity and brand guidelines across UI, digital assets, pitch deck, and email campaigns, achieving consistent brand expression across 10+ touchpoints
Conducted competitor analysis and 8+ user interviews; redesigned 3 core user flows based on findings, reducing projected onboarding dropoff by an estimated 30%
Produced wireframes and prototypes that accelerated stakeholder alignment, cutting feedback-to-approval time by approximately 25% across 4 design review cycles
Prodefied
Led a cross-functional design team of 3 designers across the full product lifecycle from discovery to handoff delivering major product releases on schedule
Built and maintained a scalable Figma design system of 80+ reusable components, reducing design inconsistencies by 60% and cutting new screen design time by 35%
Conducted 3 rounds of usability testing and heuristic evaluations, uncovering 12+ critical UX friction points that drove 2 major product iterations and improved task completion rate by 28%
Defined user flows, wireframes, and design specs for 5 core product modules; component governance reduced designer-developer misalignment and cut revision cycles by 40%
Collaborated with product managers and engineers to align interaction design with business objectives, contributing to a 20% faster design-to-development handoff cycle
Paymastr
Designed fintech interfaces for mobile and desktop serving over 1,000 users, applying responsive design and autolayout principles that improved cross-device consistency scores by 35%
Sole owner of end-to-end product design; created over 15 graphic templates and campaign materials that contributed to a 22% increase in marketing engagement
Ran 4 rounds of usability testing with real users in collaboration with the Product Manager; design revisions improved key task completion rate by 31% and reduced user error rate by 18%
Delivered structured Figma handoff assets and design specs for over 20 screens, reducing developer implementation queries by ~45% and shortening the design-to-build cycle
Msc. Industrial Design
B.A.Ed. Fine and Applied Arts
Second Class Lower Division
LIMCAF 2023 Art Exhibition
See Beyond Seeing, 2022 (AFAAS Class of 22 Exhibition)
MindStriking Poets (MSP)