Field Marketing Manager

About the role

Pendo is looking for a strategic partner to join the Enterprise sales team and drive pipeline growth through targeted regional programs. You will function as an advisor to sales leadership, creating high-touch experiences and account-specific campaigns that translate intent data into measurable results.

Key facts

What you'll do

• Collaborate with RVPs and Account Directors to build and execute territory-specific account strategies.
• Manage dedicated programs for 10 priority accounts each quarter, including executive gifting, direct mail, and bespoke content.
• Organize approximately three regional in-person events per quarter, handling everything from targeting and invites to post-event analysis.
• Monitor intent platforms to identify buying signals and convert them into actionable account programs.
• Coordinate with the Enterprise demand generation team to align broad campaigns with specific field initiatives.
• Report on program performance and provide feedback to marketing to improve future messaging and collateral.

Requirements

• Bachelor's degree.
• Minimum of 3 years of experience in B2B event planning and sales partnership.
• Proven track record of working with Sales and executive stakeholders to accelerate deals and build pipeline.
• Strong project management skills with the ability to handle logistics, timelines, and reporting simultaneously.
• Ability to work autonomously in a fast-paced environment.
• Experience building AI-enabled or agentic workflows to increase personal efficiency.
• Ability and willingness to travel for event execution.

Nice to have

• Previous experience in B2B SaaS event marketing or working directly within a sales organization.
• Proficiency in using intent data platforms to shape account strategy.
• Experience integrating corporate campaigns with field initiatives.
• Skill in building and interpreting enriched account lists.
• Product knowledge sufficient to hold credible conversations with VPs about platform use cases.
• Experience with Salesforce, Google Suite, Outreach, Clay, and Splash.

Skills & tools

• Salesforce
• Google Suite
• Outreach
• Clay
• Splash
• Intent data platforms

Practical notes

• Benefits include employer-heavy coverage with zero-premium options, a 401(k) match, equity, and flexible time off.
• Pendo is an equal opportunity employer.
• Applicants requiring reasonable accommodation during the hiring process may contact accommodation@pendo.io.