Director, Field Marketing EMEA

About the role

Pendo is seeking a hands-on leader to manage regional field marketing and account-based programs across EMEA. You will work within a three-person team to drive pipeline through direct execution of events, roadshows, and executive engagements.

Key facts

What you'll do

• Manage the end-to-end calendar for regional events, conferences, and hosted programs.
• Lead field initiatives with a focus on the DACH and French markets.
• Partner with the EMEA sales organization to align field investments with account-level pipeline targets.
• Organize executive-level programs, including roundtables and dinners, for Pendo leadership visits.
• Manage EMEA customer stories and integrate them into broader marketing campaigns.
• Coordinate co-marketing efforts with regional partners, resellers, and SIs.
• Represent Pendo within the European B2B tech and product community.

Requirements

• 6+ years of B2B SaaS marketing experience, specifically in field marketing, events, or ABM.
• Direct, hands-on experience executing programs across multiple EMEA markets rather than relying solely on agencies.
• Proven track record of linking field marketing activities to measurable pipeline outcomes.
• Experience working within a US-headquartered organization.
• Ability to operate independently and effectively within a lean team structure.
• Strong cross-cultural communication skills.
• Genuine interest in using AI tools to increase efficiency and output.

Nice to have

• Fluency in French or German.

Skills & tools

• Field marketing strategy
• Account-Based Marketing (ABM)
• Event management
• Pipeline attribution
• AI-integrated workflows

Practical notes

• Benefits include medical, dental, and life insurance, plus pension matching and equity.
• Pendo is an equal opportunity employer.
• Applicants requiring reasonable accommodation during the recruitment process may contact accommodation@pendo.io.