Sr. Demand Generation Manager

About the role

Pendo is seeking a strategic leader to drive enterprise pipeline generation. You will design and manage omnichannel campaigns while utilizing AI to automate workflows and improve operational efficiency. This role requires a builder who can translate field insights into actionable marketing strategies and maintain a direct partnership with the sales organization.

Key facts

What you'll do

• Own enterprise pipeline generation as your primary performance metric.
• Execute integrated campaigns across paid media, email, events, ABM, outbound, and web.
• Partner with enterprise account executives and sales managers to refine messaging based on deal data and call recordings.
• Build and automate campaign workflows using AI for account enrichment and intent-based triggers.
• Manage performance reporting, including ROI, funnel conversion, and pipeline contribution.
• Identify and address funnel gaps through competitive displacement and co-marketing programs.
• Evolve the enterprise demand generation playbook based on market signals and sales feedback.

Requirements

• 3+ years of B2B demand generation experience with integrated, multi-channel campaigns.
• Hands-on experience building AI-driven systems for automation, enrichment, and logic.
• Proven track record of collaborating with sales teams to develop strategy.
• Proficiency in Salesforce and Marketo for data extraction and reporting.
• Ability to analyze funnel data and translate findings into campaign improvements.
• Strong communication skills for writing copy, creating briefs, and presenting to leadership.

Nice to have

• 5+ years of B2B demand generation experience within a high-growth SaaS enterprise environment.
• Experience with AI-native tools like Clay or Nooks.
• Familiarity with intent and ABM platforms such as 6sense.
• Experience aligning campaign strategy with SDR and BDR outbound motions.

Skills & tools

• Salesforce, Marketo, 6sense, Clay, Nooks.
• AI-enabled workflow automation, funnel analysis, ABM strategy, enterprise demand generation.

Practical notes

• Salary range in San Francisco, CA or New York, NY: $145,400 - $175,000.
• Salary range in Raleigh, NC: $132,200 - $159,000.
• Benefits include employer-heavy health coverage with $0 premium options, 401(k) match, equity, and flexible time off.
• For accommodation requests during the hiring process, contact accommodation@pendo.io.