Manager, Data Analytics, Performance Creative

About the role

This role bridges the gap between data science and creative strategy to optimize how marketing assets drive subscriber growth. You will report to the Director of Marketing Measurement Strategy and serve as the primary expert on how creative metadata influences global performance.

Key facts

What you'll do

• Define and execute a yearly global learning agenda to identify new growth opportunities and address creative fatigue.
• Partner with media and creative teams to build roadmaps for performance experimentation.
• Design incrementality tests and integrate AI-driven modeling to overcome data limitations.
• Build and maintain a proprietary Creative Composite Score to measure asset health and business impact.
• Collaborate with data engineering to enforce a granular creative metadata taxonomy across all concepts and messaging.
• Analyze creative performance across paid social, email, and landing pages to understand full-funnel engagement.
• Provide actionable insights to leadership by translating complex platform dynamics into clear strategy.

Requirements

• 4-5+ years of experience in Marketing Analytics, Data Science, or Creative Analytics.
• Bachelor's or Master's degree in a quantitative field such as Statistics, Economics, Mathematics, or Data Science.
• Proficiency in SQL and statistical programming languages like Python or R.
• Hands-on experience with regression analysis, causal inference, and matched market testing.
• Deep familiarity with advertising platforms including Meta, TikTok, Google, YouTube, and Pinterest.
• Ability to explain technical measurement methodologies to non-technical stakeholders.

Skills & tools

• SQL, Python, R
• Meta, TikTok, Google Ads, YouTube, Pinterest
• Experimentation design, causal inference, regression analysis
• Creative metadata taxonomy management

Practical notes

• Salary range: $155,350 to $190,850 USD.
• Total rewards include annual equity, Employee Stock Purchase Plan, medical/dental/vision insurance, 401k, and 18 weeks of paid parental leave.
• Benefits include mental health services, tuition reimbursement, commuter benefits, and product discounts.
• The use of AI tools during the application and interview process is strictly prohibited.
• Peloton does not charge fees for recruitment and all official communication comes from an @onepeloton.com email address.
• Accommodation requests for the application process can be sent to applicantaccommodations@onepeloton.com.