Junior Digital Marketing Analyst

About the role

This position involves supporting senior analysts and the wider SEO and Analytics group to ensure precise client tracking, dependable reporting, and useful insights. Your daily work will involve both implementation and quality assurance tasks, such as auditing GA4 and GTM, managing UTMs, and setting up conversion tags, as well as creating reports using tools like Looker Studio and Google Sheets. This is a practical role with a defined path for advancement, offering structured mentorship to help you learn server-side tracking, advanced GA4 techniques, and measurement strategies.

Key facts

What you'll do

• Conduct audits of GA4 and GTM for client accounts, verifying event setups, checking dataLayer integrity, pinpointing broken or duplicate tags, and documenting findings in audit reports.
• Develop and maintain client dashboards primarily in Looker Studio, and also in Tableau, drawing data from GA4, Shopify, Klaviyo, and various ad platforms (Meta, Google Ads, TikTok) through Supermetrics.
• Generate weekly and monthly performance reports, identify trends, highlight anomalies, and provide clear summaries for both clients and internal teams.
• Implement standard GA4 events (like page_view, add_to_cart, purchase) and conversion tags using Google Tag Manager.
• Perform quality assurance on tracking setups using GTM Preview Mode, GA4 DebugView, and Tag Assistant to catch issues before clients notice them.
• Manage UTM governance for client campaigns, creating naming conventions, auditing traffic, and correcting misattribution problems.
• Compare GA4 revenue figures against Shopify or BigCommerce admin totals, note any discrepancies, and document these for senior review.
• Assist with audience and CRM data tasks, including pulling lists, validating segments, and helping maintain clean client data.
• Handle tasks and deadlines within Asana, follow internal work request procedures, and contribute to knowledge sharing through resources like audit checklists and reporting templates.

Requirements

• 1.5 to 2+ years of experience in a digital marketing, analytics, or data role, preferably within an agency or eCommerce setting.
• Comfortable navigating GA4, including Traffic Acquisition, Engagement, Monetization reports, and basic Explorations.
• Practical experience with GTM, capable of implementing standard tags and triggers and understanding a container's setup.
• Working knowledge of Meta Pixel, Google Ads conversion tags, and TikTok Pixel.
• Proficient in Looker Studio (data sources, calculated fields, basic blending) and Google Sheets (pivot tables, lookups).
• Basic experience with Tableau.
• Strong understanding of UTM parameters, campaign tagging, and common attribution challenges.
• Familiar with Asana or a similar project management tool for managing tasks and deadlines.
• Clear written communication skills, able to summarize report takeaways concisely.

Skills & tools

• GA4
• GTM
• Looker Studio
• Tableau
• Google Sheets
• Supermetrics
• Shopify
• Klaviyo
• Meta Ads
• Google Ads
• TikTok Ads
• Asana
• Meta Pixel
• Google Ads conversion tags
• TikTok Pixel
• BigCommerce

Practical notes

This is a full-time, salaried position.