Parisa Shahnooshi

Strategy & Data-Driven Growth

• Led the transition of the ecosystem narrative into DeFi and SocialFi, educating the community on token utility shifts and securing 20K+ active users.
• Leveraged Nansen and Dune Analytics to track on-chain user behaviour and stablecoin liquidity, enabling real-time GTM adjustments.
• Collaborated with legal counsel to ensure all marketing and social campaigns adhered to regional crypto regulations, mitigating global risk. Launch & User Acquisition
• Spearheaded a global marketing strategy for the TGE launch, securing key GameFi influencer partnerships and generating 750K+ social media impressions in 48 hours.
• Amplified brand reach using AI-enabled content, converting 15% of new followers into active wallet holders by targeting specific DeFi and GameFi sub-communities.
• Directed strategic marketing campaigns across APAC and EMEA, using localised content and influencer networks to increase total reach by 50%. Community, Media & Events
• Secured high-impact coverage in CoinDesk and Cointelegraph while managing exchange relationships, achieving over 1M total impressions for token listings.
• Hosted daily live AMAs on X Spaces with partners, utilising Discord and Telegram to increase participation and governance engagement by 35%.
• Represented ANOME as a keynote speaker at premier industry summits including Token2049 Singapore and EDCON Japan.
• Integrated HubSpot and AI-enabled workflows, bridging design and product teams, saving 20 hours of manual labour per campaign.

• Grew the initiative from 10 students to over 1K+ members across 350 cities within 3 months by building targeted digital marketing funnels and outreach programs.
• Directed the growth of in-person sessions from 5 attendees to over 10K+ participants worldwide, focusing on local networking strategies and long term member retention.
• Established long term collaborations with international architectural firms to facilitate over 100 mentoring events and volunteer programs.
• Organised and delivered large scale mentoring events at top London universities, managing everything from speaker coordination and digital promotion to on-site logistics.
• Built a self-sustaining network of mentors and students, evolving a local initiative into a globally recognised educational brand.

• Developed and executed tailored marketing strategies for seven B2C clients, which led to a 40% increase in client social media engagement while maintaining a 100% client renewal rate.
• Organised and launched SEO-focused inbound strategies that resulted in a 20% increase in qualified leads and a 15% boost in high-value conversions.
• Designed and executed go-to-market plans for new services, including everything from content calendars and social media campaigns to PR outreach.
• Proposed a centralised Notion library for all standard operating procedures (SOPs), which cut down onboarding time for new marketing team members by 25%.

• Prepared the full lifecycle of creative and marketing projects for five key clients, focusing on the intersection of property and Web3 digital assets.
• Transformed onboarding by building interactive systems with branded visual guides from scratch, cutting down project kickoff items by 30% and eliminating client churn by 15% in the first year.
• Transformed team workflows by implementing a centralised asset library of 400+ design elements and robust internal documentation, which reduced project time by 10 hours per project.

• Managed over 10 architectural projects from design through to construction while coordinating teams and consultants to meet strict budget targets.
• Implemented a new invoice and project management system that minimised processing time by 30% and delivered the highest ROI in the firm’s design sector.
• Led and assessed junior staff members to ensure consistent delivery standards and improved workflow efficiency across the organisations.

• Conceptualised and launched a full redesign of the company website and social media presence, which led to a 350% increase in client inquiries within six months.
• Established comprehensive brand guidelines and design templates that boosted brand recognition by 300% in the first year.
• Developed compelling project decks and proposals in Figma and InDesign, resulting in a 30% higher conversion rate from initial meetings to signed contracts.