Web Optimization & Personalization Manager

About the role

This position focuses on enhancing website performance and tailoring user experiences to increase conversions across all visitor journeys. You will drive growth by developing and implementing data-backed strategies for our online presence.

Key facts

What you'll do

• Lead conversion rate improvement initiatives for both self-serve and sales-driven customer paths, impacting metrics like sign-ups and pipeline generation.
• Manage the end-to-end web experimentation process, including designing, prioritizing, and executing A/B, multivariate, and split-URL tests.
• Adapt pandadoc.com to effectively convert AI agents alongside human visitors, optimizing content and calls to action for machine interpretation.
• Collaborate on personalization strategies, testing tailored experiences for different traffic segments.
• Oversee the selection and implementation of experimentation and personalization software.
• Translate web data into actionable insights and recommendations for leadership and cross-functional teams.
• Work with Design, Engineering, SEO, and other departments to ensure successful test deployment and scaling.

Requirements

• 3-5 years of experience in conversion rate optimization, experimentation, or growth marketing, ideally within B2B SaaS.
• Demonstrated success in managing an A/B testing program from conception to completion, with quantifiable results.
• Proficiency with experimentation and analytics platforms such as VWO, Optimizely, StatSig, Amplitude, Google Analytics 4, and Hotjar.
• Solid understanding of statistical concepts including significance testing, sample size planning, and guardrail metrics.
• Familiarity with how large language models interact with web content, including structured data and emerging standards like llms.txt and MCP.
• Basic knowledge of modern web technologies (Next.js, Contentful) and sufficient HTML, CSS, and JavaScript to understand test implementation.
• Experience collaborating with Design, Engineering, and Analytics teams.

Nice to have

• Understanding of AI agent behavior on the web and its implications for website design.

Skills & tools

• VWO, Optimizely, StatSig, Amplitude, Google Analytics 4, Hotjar, Next.js, Contentful, HTML, CSS, JavaScript.

Practical notes

• PandaDoc offers competitive compensation, benefits including medical, dental, vision, disability, life insurance, FSA, and 401k plans.
• Employees receive 13.34+ hours of paid time off per month, 6 self-care days, a birthday PTO day, and 12 paid holidays annually.
• Potential for stock purchase or annual bonuses.
• PandaDoc is an Equal Opportunity Employer.