Senior Social Media Manager

About the role

This position is for a strategic social media leader who will shape our brand's voice and foster genuine audience connections at scale. You will define the overarching social media approach, identify key performance indicators, and communicate insights on campaign effectiveness.

Key facts

What you'll do

Develop and implement the company's social media strategy, including content themes, platform focus, brand voice, and alignment with go-to-market objectives.

Create and distribute organic content across platforms like LinkedIn, YouTube, Instagram, and X, with a primary focus on LinkedIn for B2B engagement.

Produce visual and video assets, including shooting and editing short-form video, designing graphics, and collaborating with the Brand Studio for larger projects.

Manage the influencer program, coordinating with paid media for partnerships and identifying opportunities for organic influencer collaborations.

Support the executive-generated content initiative by drafting posts for senior leaders and crafting authentic LinkedIn content.

Monitor social conversations, understand brand and competitor sentiment, and actively participate in relevant discussions.

Collaborate with the paid media team to ensure organic and paid social efforts complement each other.

Establish and maintain a reporting framework to track performance, analyze results, and share learnings with leadership and the team.

Conduct systematic experiments with content formats, hooks, and timing, documenting and disseminating findings.

Requirements

Possess 4-6 years of experience in social media management, preferably within a B2B SaaS environment.

Demonstrate a strong understanding of effective organic social media strategies, supported by examples and clear reasoning.

Exhibit deep knowledge of LinkedIn's dynamics, including algorithm understanding, engaging business audiences, and building a credible company presence.

Show fluency across Instagram, TikTok, and YouTube, with an informed perspective on platform performance and strategic value.

Be proficient in data analysis, capable of extracting, interpreting, and presenting performance metrics to stakeholders.

Maintain a proactive communication style, ensuring cross-functional partners are informed about social media activities.

Possess excellent copywriting skills, able to make B2B topics engaging without being artificial.

Have practical skills in graphic design and video production for short-form content, working within brand guidelines.

Utilize AI tools productively for tasks such as research and reporting while ensuring content remains human-centric.

Have experience in developing or overseeing executive content and influencer programs with an emphasis on authenticity.

Nice to have

Proficiency in Sprout Social, Asana, Figma, and video editing software.

Skills & tools

Social Media Strategy, Content Creation, Video Production, Graphic Design, Influencer Marketing, Executive Communications, Social Listening, Community Management, Data Analysis, Copywriting, AI Tools, LinkedIn, YouTube, Instagram, X, TikTok, Sprout Social, Asana, Figma, Video Editing Software.

Practical notes

Benefits include potential stock options or annual bonuses, comprehensive medical, dental, vision, disability, life insurance, FSA, and 401k plans. Employees receive 13.34+ hours of paid time off per month, 6 self-care days, a birthday PTO day, and 12 paid company holidays annually.