Director of GTM Systems

About the role

This position is responsible for building and managing the technology infrastructure that supports PandaDoc's customer acquisition and retention efforts. You will guide the strategy and execution of systems that empower our Marketing, Sales, and Customer Experience departments to operate efficiently and make informed decisions throughout the customer journey.

Key facts

What you'll do

• Guide a team of systems specialists in creating and maintaining the tools and connections vital for Marketing, Sales, and CX operations.
• Define the technology strategy and plan for go-to-market systems, assessing, selecting, and phasing out tools in collaboration with business leaders.
• Work with GTM leaders to translate operational requirements into system specifications and implementation strategies.
• Lead significant system projects, including CRM structure, process automation, and the integration of AI/ML capabilities.
• Ensure smooth data flow and a unified customer view by managing integrations across the GTM technology stack.
• Manage the process of introducing new systems and training users to ensure widespread adoption and measurable business outcomes.
• Establish and uphold data management standards to support accurate reporting, forecasting, and analysis.
• Act as the primary technical advisor on GTM systems for senior management, explaining complex details and their business implications.

Requirements

• A minimum of 7 years of experience in go-to-market systems, sales or marketing technology, or revenue engineering within a fast-paced SaaS environment.
• Comprehensive knowledge of the GTM technology landscape, including CRM, marketing automation, customer success platforms, CPQ, data enhancement tools, and AI solutions.
• A strong blend of technical expertise and business understanding.
• Proven ability to lead, mentor, and develop effective technical teams.
• A systematic approach to problem-solving, capable of navigating uncertainty and prioritizing effectively among diverse stakeholder needs.
• Excellent communication skills with a history of aligning technical and business groups towards common goals.
• Essential: Salesforce (at an architectural level), HubSpot, LeanData, ChiliPiper, Gong Engage, and data enrichment tools.

Nice to have

• Experience with AI/ML frameworks and CPQ platforms.

Skills & tools

• Salesforce
• HubSpot
• LeanData
• ChiliPiper
• Gong Engage
• Data enrichment tools
• AI/ML frameworks
• CPQ platforms

Practical notes

• Visa sponsorship is not available.
• Travel requirements are not specified.
• Benefits include a culture of feedback and development, global team collaboration, 6 self-care days annually, monthly SPIF opportunities, and career advancement prospects.