Senior Performance Marketer, Paid Search

About the role

Outschool is seeking a search marketing expert to manage and scale our paid acquisition efforts across Google, Bing, and ChatGPT. This is a 3-month contract position with a clear path to full-time employment based on your impact and results. You will operate as an individual contributor within the performance marketing team, reporting directly to the Head of Growth.

Key facts

What you'll do

• Design and implement global search strategies including keyword architecture, bidding models, and campaign structures to meet specific CAC and acquisition targets.
• Manage daily operations such as budget pacing, ad copy updates, conversion tracking maintenance, and Quality Score improvements.
• Deploy and optimize Performance Max campaigns alongside traditional search to ensure maximum coverage.
• Utilize AI tools like ChatGPT and Gemini to automate workflows, generate ad copy, and summarize performance data.
• Build and maintain dashboards to track ROAS, pipeline contribution, and channel efficiency for leadership.
• Conduct rigorous A/B testing on bidding strategies, landing pages, and ad creative to identify and scale winners.
• Collaborate with the paid social team and product stakeholders to align on attribution, audience signals, and messaging.

Requirements

• 3-5 years of hands-on performance marketing experience with a focus on paid search.
• Proven ability to manage monthly budgets of $500K or more.
• Deep technical knowledge of Google Ads, including Search, Performance Max, and audience-based buying.
• Experience with YouTube Ads (TrueView, Demand Gen, or video-forward PMax).
• Proficiency in building and interpreting data dashboards without external analyst support.
• Demonstrated use of AI tools to increase productivity and scale output.
• Strong understanding of conversion tracking, attribution, and Google Tag Manager.
• Bachelor's degree in marketing, business, or a related field.

Nice to have

• Experience with Microsoft Advertising (Bing Ads).
• Familiarity with incrementality testing and Marketing Mix Modeling (MMM).
• Background in international search campaigns and localization.
• SEO knowledge and experience with AI Overviews.
• Professional history in B2C, edtech, or ecommerce.

Skills & tools

• Google Ads (Search, PMax)
• Microsoft Advertising
• ChatGPT, Gemini
• Google Tag Manager
• BI tools for dashboarding

Practical notes

• Compensation for this contract role is $75.00 per hour.
• Upon conversion to full-time, salary is based on three U.S. tiers: Tier 1 ($121,600 - $152,000), Tier 2 ($103,360 - $129,200), and Tier 3 ($91,200 - $114,000).
• Applicants must be U.S. citizens or legal residents.
• Benefits and equity eligibility apply only upon conversion to full-time status.