Head of Demand Generation

About the role

Outpost is building a nationwide network of shared truck terminals and an automation platform to modernize the trucking industry. We are looking for a senior demand generation leader to establish our marketing engine and drive pipeline for our Gate Automation technology. This is a hands-on role reporting to the head of marketing at our headquarters.

Key facts

What you'll do

• Develop and execute multi-channel campaigns across email, paid advertising, and direct mail to reach target accounts.
• Implement account-based marketing strategies, ranging from personalized plays for top-tier accounts to automated coverage for the broader list.
• Create campaign assets including ad copy, email sequences, landing pages, and collateral based on our product positioning.
• Manage the full lifecycle of conference marketing, including pre-event outreach, onsite lead generation, and post-event follow-up.
• Oversee the paid demand generation budget, optimizing channel mix and spend based on performance data.
• Track and report on funnel metrics, including cost per engaged account and cost per demo, to inform strategy adjustments.

Requirements

• 7+ years of experience in demand generation, growth marketing, or account-based marketing within the enterprise technology sector.
• Proven ability to manage campaigns independently, including audience segmentation, sequence design, and A/B testing.
• Proficiency with HubSpot or similar CRM platforms.
• Strong analytical skills with the ability to manage funnel math and use data to drive decision-making.
• Experience utilizing AI tools for audience building, content drafting, and reporting automation.
• Demonstrated success in event marketing and maximizing ROI from industry conferences.
• Ability to execute tasks autonomously in a fast-paced startup environment.

Skills & tools

• HubSpot or equivalent CRM
• Enterprise B2B demand generation
• Account-based marketing
• Funnel analytics and reporting
• AI-assisted marketing workflows
• Conference and event strategy

Practical notes

This position is based on-site in Austin. Outpost is an equal opportunity employer.