Oscar Tseng

Developed GTM materials and client-facing value propositions for cloud infrastructure solutions (AWS, GCP, BytePlus), translating technical capabilities into business outcomes for fintech and Web3 clients.
Adopted consultative sales methodology to help fintech and digital payment clients optimize platform infrastructure, aligning technical deliverables with revenue growth targets.

Institutional GTM, Sales Enablement, Technical Content
Drove $22.5M in institutional digital asset growth through strategic B2B engagement with family offices, VCs, and digital asset treasuries.
Achieved 80% institutional client conversion rate and 50% qualified pipeline growth by structuring tailored solution packages addressing custody, staking, and settlement needs.
Evaluated and coordinated integrations with custody providers (HexTrust, Fireblocks, Copper, Zodia), assessing API capabilities, compliance readiness, and settlement workflows.
Designed client onboarding SOPs reducing technical setup time by 60%, improving operational scalability.
Produced a full suite of institutional sales enablement materials including pitch decks, one-pagers, handouts, and technical documentation to support BD team in client acquisition.
Ghostwrote technical blog content for engineering leadership, translating complex protocol mechanics and staking infrastructure into accessible narratives for retail and institutional audiences.

SEO Strategy, Website Redesign, B2B Content Marketing, Funnel Optimization
Planned and executed multi-channel B2B marketing campaigns, achieving 15% increase in qualified leads and 25% improvement in product adoption rates.
Led end-to-end SEO strategy: conducted long-tail, short-tail, and core keyword research, managed SEO agency relationship in initial phase, then transitioned to in-house content production to drive sustained organic growth.
Directed website redesign in collaboration with designers and engineers, conducting competitive visual and UX analysis to identify B2B trust signals and conversion elements.
Produced product-focused blog content highlighting core product differentiation and customer value, directly supporting inbound lead generation and brand credibility.
Implemented A/B testing and data-driven optimization, improving conversion rates by 20%.
Converted 2 major enterprise clients through structured upsell/cross-sell solution selling.

Ecosystem GTM, SEO & Content Strategy, Community Growth, Budget Management
Led DeFi ecosystem partnership campaigns (SushiSwap) driving $20M+ trading volume growth through co-marketing, liquidity incentive programs, and community activation.
Managed CEX listing launch (KuCoin) achieving 180%+ trading volume spike through strategic content rollout, stakeholder coordination, and community campaigns.
Scaled community: Twitter 150K→220K (+46%), Discord 4K→10K (+250%) through targeted acquisition and engagement campaigns.
Owned content and SEO editorial calendar, coordinating article scheduling, PR releases, and community event timelines to maintain consistent brand presence across channels and collaborated with SEO specialists on keyword strategy and meta tag optimization, ensuring content aligned with target search intent across technical and retail audiences.
Managed multi-million dollar marketing budget across 30+ campaigns with real-time performance analytics and data-driven allocation.
Coordinated participation in industry conferences and events, managing speaker logistics, booth coordination, partner networking, and post-event follow-up.
Worked cross-functionally with product and engineering teams to align marketing campaigns with protocol integrations and feature launches.

P&L Management, Revenue Strategy, Regulatory Compliance
Managed P&L and sales strategy for the Unsecured Lending portfolio, consistently driving ~NTD 2.5B (~$78M USD) in monthly sales volume through data-driven pricing models and customer segment optimization.
Led alignment of sales operations with FSC regulatory requirements, collaborating with Legal and Compliance to revise sales scripts and operational SOPs, ensuring 100% adherence to risk frameworks.
Directed cross-functional teams (Tech, Risk, PMO, Operations) to execute system enhancements optimizing the customer journey, resulting in 95% average goal attainment across marketing campaigns.
Managed strategic budget allocation for lending products, optimizing marketing spend and operational resources to maximize profitability across revolving credit segments.
Served as the primary escalation point for major system incidents and complex product disputes, demonstrating crisis management capabilities in a high-pressure environment.

Digital Platform Implementation, System Enhancements, Data Analytics
Spearheaded development and launch of a new digital loan application platform, driving 98% improvement in process efficiency and significantly reducing manual processing time.
Built a new digital channel for statement balance conversions from concept to production, creating an entirely new revenue stream through technical innovation.
Optimized product marketing logic and SMS targeting through data analysis, achieving 20% reduction in marketing expenses while maintaining acquisition targets.
Coordinated UAT cycles and API specification reviews with engineering teams, ensuring product releases met both business requirements and compliance standards.

Campaign Execution, Product Launch Coordination
Executed integrated marketing campaigns for consumer banking products, managing end-to-end delivery from planning and creative development to performance tracking and post-campaign analysis.
Coordinated cross-departmental product launches spanning Marketing, Operations, Legal, and Technology teams in a highly regulated financial environment.
Developed market analysis and competitive intelligence reports to support product positioning and go-to-market strategy for retail lending products.