Manager, Lifecycle Marketing

About the role

This role is for a data-focused lifecycle marketer who can enhance and expand customer engagement strategies. You will shape and implement programs across various communication channels to boost member activation, retention, and overall product value.

Key facts

What you'll do

Develop and manage the lifecycle marketing plan across Oportun's product offerings and member journeys, focusing on onboarding, engagement, and growth.

Execute and refine multi-channel campaigns, including push notifications, SMS, in-app messages, and email, ensuring personalization and automation.

Advance the capabilities of our customer lifecycle marketing technology, exploring new channels, data integrations, and AI-driven workflows.

Design and conduct experiments to measure campaign effectiveness and identify areas for improvement in targeting, messaging, and channel use.

Collaborate with Product, Engineering, and other teams to define data requirements, technical specifications, and implementation timelines for marketing initiatives.

Ensure all marketing communications are accurate, compliant with regulations, and uphold high standards of customer experience.

Requirements

A minimum of 3 years of experience in lifecycle marketing or a related customer engagement role.

Demonstrated success in developing and executing multi-channel marketing campaigns.

Experience with marketing automation platforms and customer data management.

Familiarity with A/B testing and data analysis to drive marketing decisions.

Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

Nice to have

Experience with AI in marketing applications.

Familiarity with financial services products.

Skills & tools

Marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud)

Customer Data Platforms (CDPs)

Analytics tools (e.g., Google Analytics, Amplitude)

SQL for data analysis

Familiarity with mobile messaging channels (push, SMS)

Practical notes

Oportun is a mission-driven financial services company dedicated to making financial goals accessible to its members. The company has provided over $21.3 billion in credit and saved members over $2.5 billion in interest and fees. Oportun fosters a diverse, equitable, and inclusive culture.