Director, Growth Marketing

About the role

This role is for a growth marketing leader to drive developer acquisition and revenue for OpenRouter's self-serve platform. You will be responsible for building and executing marketing strategies that attract, convert, and retain developers, ultimately translating platform reach into significant revenue growth.

Key facts

What you'll do

• Lead the growth marketing engine for self-serve revenue, guiding developers from initial discovery through to increased platform usage.
• Manage and optimize paid media campaigns across various channels, including search, social, newsletters, podcasts, audio, outdoor advertising, and events, with a focus on both awareness and direct response.
• Develop and implement the SEO strategy for openrouter.ai, aiming for visibility in both traditional search and answer engines, collaborating with content and engineering teams.
• Drive conversion rate optimization for key user journeys such as homepage visits, model pages, pricing, signups, and credit purchases, working closely with product and engineering.
• Establish and maintain measurement frameworks for all paid marketing activities, including attribution modeling, incrementality testing, and regular forecasting and planning.
• Support the enterprise sales team by contributing to demand generation programs and providing insights into marketing's impact on sales pipeline.

Requirements

• A minimum of 8 years of experience in growth or performance marketing, with a significant portion spent in developer tools, API-first companies, or technical B2B SaaS environments.
• Proven track record of direct accountability for self-serve or usage-based revenue, with primary metrics focused on signups, activation, and spending.
• Experience managing an annual paid media budget exceeding $5 million, or scaling a program from seven figures to that level, with a clear understanding of CAC and payback periods.
• Proficiency with product analytics tools like PostHog, GA4, or Hex, and experience designing and executing incrementality or holdout tests.
• Demonstrated experience owning or directing SEO for technical products, including a strategic perspective on answer engine optimization.
• Experience building and running CRO programs with a strong foundation in statistical testing, hypothesis formulation, and data-driven decision-making.
• Ability to operate as a player-coach, executing tasks independently while also building and managing a team or external resources as the function grows.

Nice to have

• Experience marketing specifically to AI engineers or personal projects involving LLM APIs.
• Exposure to brand campaign execution, such as OOH, audio, or major sponsorships, with experience measuring brand lift.
• Background in demand generation or account-based marketing supporting an enterprise sales process.
• Prior work in a consumption-based pricing model business where marketing success was measured by usage metrics.

Skills & tools

• Product Analytics (PostHog, GA4, Hex, or similar)
• SEO/AEO
• Paid Media Buying (Search, Social, etc.)
• Conversion Rate Optimization (CRO)
• Attribution Modeling
• Incrementality Testing

Practical notes

Visa sponsorship is not available for this position.