Principal Brand Designer

About the role

OKX is seeking a senior creative lead to define the visual identity and aesthetic direction of our global cryptocurrency platform. You will manage end-to-end design projects, ensuring our brand remains consistent and impactful across all digital and physical touchpoints.

Key facts

What you'll do

• Develop and produce creative assets from initial briefing through final execution.
• Lead high-priority design initiatives and perform senior-level creative work.
• Maintain visual consistency across product design, web, events, and marketing campaigns.
• Partner with global stakeholders across content, social, PR, partnerships, and product teams.
• Optimize production workflows and refine brand guidelines.
• Mentor team members and foster a collaborative creative culture.

Requirements

• 10+ years of experience in agency or in-house roles focused on brand or visual design.
• Proven background as a design generalist with expertise in brand, social, experiential, web, motion, and 3D.
• Experience using AI tools to improve creative output and productivity.

Nice to have

• Experience working with global brands or international clients.

Skills & tools

• Brand identity design
• Visual product design
• Motion graphics
• 3D design
• AI-integrated creative workflows

Practical notes

Base salary ranges are categorized by tier: Tier 1 ($200,355 to $300,533), Tier 2 ($160,284 to $240,426), and Tier 3 ($140,249 to $210,373). Final compensation includes performance bonuses, long-term incentives, and a comprehensive benefits package. Apply only through the official OKX careers website to ensure accuracy. We are an equal opportunity employer and comply with the San Francisco Fair Chance Ordinance regarding applicants with criminal records.