Senior Product Manager, SMB Platform

About the role

Novo is looking for a product leader to manage the core platform surfaces that drive small business engagement and activation. You will oversee the customer onboarding funnel, invoice management tools, and the external integrations ecosystem while exploring AI applications to simplify financial workflows.

Key facts

What you'll do

• Optimize the DDA application and account opening funnel to increase activation rates within the first 90 days.
• Manage the end-to-end invoice experience, including PDF generation, payment collection, and automated reconciliation.
• Expand the integration ecosystem by deepening connections with platforms like Stripe, QuickBooks, Gusto, and Zapier.
• Develop an API strategy to support third-party connectivity and agentic AI workflows.
• Execute a rigorous experimentation program using tools like LaunchDarkly to improve platform metrics.
• Define and track key performance indicators such as 90-day retention, integration adoption, and invoice volume.
• Collaborate with Engineering, Design, and Data teams to transition experiments into scalable product features.
• Ensure all AI-driven features and product updates comply with financial privacy and regulatory standards.

Requirements

• Bachelor degree in an analytical, technical, or business field.
• Proven experience shipping platform, tooling, or integration products within fintech or SMB-focused sectors.
• Deep understanding of small business financial workflows including accounting, payments, and cash flow management.
• Ability to synthesize qualitative and quantitative data to make prioritized product decisions.
• Technical proficiency in API architecture and integration design.
• Hands-on experience running A/B tests and managing analytics instrumentation.
• Experience navigating compliance, legal, and risk requirements in a regulated industry.
• Strong communication skills with a history of aligning cross-functional teams and stakeholders.

Skills & tools

• Experimentation platforms (e.g., LaunchDarkly)
• Analytics tools (e.g., Amplitude, Mixpanel)
• API architecture and integration design
• AI and LLM implementation for financial workflows
• Financial services compliance and risk management

Practical notes

Novo is a venture-backed company that has raised 170 million dollars from investors including Stripes, Valar Ventures, Crosslink Capital, and Notable Capital. The company serves over 250,000 small businesses.