Growth and Demand Gen Lead

About the role

We are seeking a Growth and Demand Generation Lead to spearhead Nivoda's efforts in attracting and securing new jeweler clients. This is a hands-on position where you will directly manage paid advertising, SEO, and account-based marketing initiatives. Your primary objective will be to identify, develop, and scale repeatable channels that consistently deliver qualified leads, building a robust acquisition engine.

Key facts

What you'll do

• Take ownership of acquiring new customers by defining and executing demand generation strategies across various channels.
• Directly manage and optimize paid media campaigns, initially focusing on Google and Meta platforms.
• Discover and cultivate scalable channels that generate qualified leads, aiming for systematic growth rather than isolated campaigns.
• Enhance our presence in search and answer engines to attract jewelers seeking solutions.
• Develop and implement targeted account-based programs for high-priority prospective clients.
• Drive acquisition through value-first initiatives, directing resources towards helpful tools and content to build relationships and generate sign-ups.
• Integrate with our attribution systems from the outset, collaborating with data and GTM engineering teams to ensure channel measurability and accountability.
• Ensure a smooth handover of qualified leads to the SDR team and track channel performance through to customer acquisition.
• Elevate the team's approach to testing and scaling growth initiatives.
• Report clearly on channel effectiveness, discontinuing underperforming efforts and reinvesting in successful ones.

Requirements

• Possess at least 5 years of experience in growth or demand generation, with a proven history of building and scaling acquisition channels.
• Demonstrate deep, hands-on expertise in managing Google and Meta advertising campaigns.
• Have practical experience across multiple acquisition channels, including paid media and at least one of SEO, ABM, lifecycle marketing, or new experimental approaches.
• Think in terms of repeatable, measurable, and scalable systems, and be able to articulate the reasoning behind successful outcomes.
• Be proficient in attribution and analytics, using data to inform decisions and support strategies.
• Be comfortable as an individual contributor in a small team, establishing processes where they don't exist, with a future aspiration to lead a team.
• Exhibit a strong bias for action, prioritizing experimentation, measurement, learning, and iteration.
• Be open to utilizing AI and modern tools to enhance efficiency.

Nice to have

• Prior experience in acquiring small business owners, retailers, or a trade audience.
• Background in marketplace, self-serve, or product-led growth models.
• Familiarity with tools such as Google Ads, Meta, HubSpot, Salesforce, Clay, and Mixpanel.
• Experience with value-first or content-led acquisition strategies.
• In-depth knowledge of SEO and answer engine optimization, particularly in the context of AI-driven search.

Skills & tools

• Google Ads
• Meta Ads
• SEO
• Account-Based Marketing (ABM)
• Analytics platforms
• Attribution modeling

Practical notes

• This is a fully remote position within European timezones.
• Unlimited holiday allowance is provided.
• Candidates are encouraged to apply even if they do not meet every single requirement, as potential and mindset are valued.
• CVs should be submitted in English.