Senior Content and Social Media Manager

About the role

We are seeking a creative and strategic individual to lead our social media presence and drive marketing campaigns. This role is central to shaping our brand narrative and ensuring consistent messaging across all platforms. You will be responsible for developing and executing engaging content that resonates with our audience.

Key facts

What you'll do

• Manage all social media channels from strategy development and content planning to publishing and community engagement, with a focus on Instagram.
• Lead the creative direction for marketing initiatives, conceptualizing stories and ensuring their cohesive execution across various touchpoints.
• Maintain the content calendar, synchronizing all platforms to deliver a unified campaign narrative.
• Oversee the end-to-end campaign process, including briefing, scheduling, asset creation, launch, and follow-up.
• Administer "The Modern Jewellers Playbook" newsletter, managing its schedule and integrating it with broader content efforts.
• Transform significant content pieces, such as interviews and guides, into shareable social media content.
• Craft compelling social media copy and short-form content that captures attention and speaks authentically to independent jewelers.
• Collaborate with designers and video production partners to produce high-quality visual content, and with paid media specialists to amplify successful content.
• Act as a central point of connection for marketing activities, ensuring events, campaigns, and content are integrated and not siloed.
• Analyze content performance across channels to refine the content calendar and optimize future efforts.

Requirements

• A minimum of 4 years of experience managing social media and content for a brand, with demonstrated ownership of channels and campaigns.
• A strong storytelling ability, capable of translating ideas into effective posts, emails, threads, and reels.
• A portfolio showcasing social media and campaign work, ideally including channels you have personally grown.
• Proficient writing skills, able to produce clear, human-sounding content quickly.
• Excellent project management capabilities, with the ability to manage a content calendar and multiple campaigns concurrently.
• Willingness to work hands-on within a small team and establish processes as needed.
• Familiarity with modern social media and content creation tools, and openness to using AI to enhance productivity.
• An aptitude for identifying high-performing content and a data-driven approach to decision-making.

Nice to have

• Familiarity with the jewelry industry.
• Experience marketing to small business owners, retailers, or a trade/craft audience.
• Hands-on experience with short-form video creation or directing video production.
• Prior experience managing an email or newsletter program.
• Experience in online or offline community building.

Skills & tools

• Social media platforms (Instagram, etc.)
• Content calendar management tools
• AI tools for content creation and productivity
• Analytics and performance tracking tools

Practical notes

• This is a remote position within European timezones.
• We offer flexible working hours, unlimited holiday allowance, and opportunities for professional development.
• Nivoda is an equal opportunity employer committed to diversity and inclusion. We encourage applications even if you do not meet every single requirement.
• Please submit your CV in English.