Growth Marketing Lead

About the role

This position involves guiding client relationships, media plans, and creative outcomes for several expanding accounts. You will direct creative and media buying teams to optimize spending, expand accounts, and link media strategy with creative insights. The role is mainly client-focused and strategic, but also requires detailed analysis.

Key facts

What you'll do

• Supervise yearly media budgets ranging from $5M to $50M, primarily on Meta, TikTok, and Google.
• Manage client interactions and communications, including regular meetings and quarterly business reviews.
• Create unified growth strategies that prioritize creative content within paid advertising programs.
• Convert creative performance data into practical strategies for clients, creative teams, and media buyers.
• Find ways to improve media efficiency and scalability, including work beyond dashboards like funnel strategy, signal quality, offer testing, and measurement.
• Work with creative and media buying teams to transform insights into effective content and increased spending.

Requirements

• 4-8 years of experience in paid media.
• Extensive knowledge of Meta.
• Experience managing accounts with annual media budgets in the seven figures.
• Strong presentation abilities, including creating effective decks and clear communication in client meetings.
• Strong analytical skills and comfort in linking performance data to strategic advice.

Nice to have

• Deep understanding of mobile advertising, including SKAN, AEM, MMPs, and related measurement systems.
• Agency or consumer app experience.

Skills & tools

• Meta
• TikTok
• Google

Practical notes

• Company-paid health, dental, and vision insurance.
• $300 per month commuter benefit.
• Annual team offsites, with recent locations including Tulum, Mexico, and Hokkaido, Japan.