Founding GTM Lead

About the role

NewForm is a creative intelligence firm that helps high-growth companies like ElevenLabs and Kalshi scale their paid advertising through a repeatable growth system. We are looking for a founding team member to transition our sales motion from founder-led to a structured, scalable engine.

Key facts

What you'll do

• Manage the entire sales cycle from initial target identification to contract signature.
• Generate your own pipeline using outbound campaigns, networking, event hosting, and referral strategies.
• Collaborate with Forward Deployed engineers and creatives to scope custom solutions for enterprise and mid-market clients.
• Lead discovery and sales conversations with CMOs and VPs of Growth.
• Define the internal GTM playbook, including qualification standards, sales processes, and operating rhythms.
• Direct junior GTM staff on prospect research, messaging, and campaign execution.
• Structure deals that align with client business outcomes across our software and managed service offerings.

Requirements

• Minimum of 4 years of experience in business development, sales, or early-stage GTM roles.
• Proven ability to build pipeline independently rather than relying on inbound leads.
• Ability to work on-site in New York City.
• Experience managing complex deal structures and negotiating pricing with senior leadership.
• Proficiency in CRM maintenance, deck creation, and written follow-up.
• Must be authorized to work in the United States without sponsorship.

Nice to have

• Background in adtech, martech, performance marketing, or agency environments.
• Experience selling directly to growth, creative, or media executives.
• Existing professional network within venture capital, consumer tech, or private equity.
• History of building sales processes or organizations from the ground up.
• Familiarity with paid social media, creative strategy, or mobile growth metrics.
• Experience organizing executive dinners, industry sponsorships, or partnership events.

Skills & tools

• Outbound prospecting and pipeline management
• Consultative sales and deal structuring
• CRM management
• Executive communication and relationship building
• Cross-functional collaboration with engineering and creative teams

Practical notes

• Benefits include company-paid health, dental, and vision insurance.
• Includes a $300 monthly commuter stipend.
• The company hosts annual offsites, with recent trips to Japan and Mexico.
• We cannot provide visa sponsorship for this position.