Demand Generation Associate

About the role

Neon is building a modern payments and e-commerce infrastructure for game publishers to increase their revenue and independence. As an early member of the revenue team, you will establish our demand generation function and drive growth by connecting with mobile game studios.

Key facts

What you'll do

• Design and manage multi-channel campaigns including email, paid media, and retargeting to attract mobile game publishers.
• Monitor the full funnel from initial contact to sales handoff, reporting on lead volume and pipeline conversion.
• Manage marketing automation and CRM operations, including lead scoring, segmentation, and routing.
• Convert company assets like case studies and benchmark data into gated content and outbound campaigns.
• Organize logistics for 2 to 4 industry events and executive dinners annually, including venue selection, guest list management, and follow-up sequences.

Requirements

• 1 to 3 years of experience in demand generation, growth marketing, or B2B marketing, preferably within fintech or B2B SaaS.
• Ability to analyze funnel data, conversion metrics, and campaign performance to inform strategy.
• Proficiency in writing clear, direct messaging for technical audiences.
• Experience using marketing automation platforms such as HubSpot or Marketo.
• Capability to manage multiple projects and event logistics simultaneously in a startup environment.

Nice to have

• Familiarity with the mobile gaming industry or experience selling to game studios.
• Background in coordinating B2B events or executive dinners.
• Previous tenure at a high-growth startup.

Skills & tools

• Marketing automation (HubSpot, Marketo)
• CRM management
• Funnel analytics and reporting
• Campaign execution (email, paid, retargeting)
• Event coordination

Practical notes

• This is an on-site role based in New York City.