Ignacio Llanillo (Nacho)
Web3 Marketing and Growth Leader with 8+ years of experience scaling blockchain ecosystems from 0 to mass adoption. Co-founded a Binance-backed project that reached $875M FDV. Expert in go-to-market strategy, brand positioning, and ecosystem growth across DeFi and infrastructure protocols. Experienced in leading end-to-end marketing for early-stage and scaling products.
Experience
Marketing Manager
Mimic
- Led end-to-end marketing strategy and brand positioning, translating complex ideas into clear, compelling narratives
- Scaled channels organically: X +53%, LinkedIn +50%, Discord +22%
- Grew email list from 70 to 2,740+ subscribers (+3,800%)
- Executed mailing campaigns with 35.21% open rate and 5.38% CTR
- Produced 30+ high-quality content pieces, contributing to #1 ranking for "onchain automation"
- Led marketing initiatives at EthCC and Devconnect (events, activations, partnerships)
Marketing Manager
Zulu Network
- Crafted the narrative, strategy, and positioning that raised $5M in funding
- Developed the brand, PR, and marketing campaigns that grew the testnet user base to 770k+
- Supported 35+ partnerships and managed all marketing operations
Co-Founder
Juggernaut (JGN)
- Secured investment from Binance, Goldman Sachs (CA), and AVAX Asia, scaling the ecosystem to $900M FDV
- Scaled $JGN to $200M market cap and $30.5M peak daily volume
- Built one of the earliest NFT platforms on BNB Chain
- Managed the launch of strong NFT and DeFi product lines: NFT games, Guild, Charity, staking platform, NFT marketplace, and DAO
Web3 Marketing Consultant
Freelance
- Advised blockchain startups on go-to-market strategy, user acquisition, and ecosystem growth
- Supported projects that collectively raised $40M+ in funding (Skrumble Network, IOST, NuCypher, and more)
- Developed marketing, PR, and community strategies across DeFi, NFTs, and infrastructure
- Scaled Telegram communities to 20K+ users
Education
Universidad de Málaga
Bachelor's degree in Criminology
Faculty of Law
Universidad Internacional de La Rioja
Blockchain Applied to Business
Higher School of Engineering and Technology
Skills
Go-to-Market StrategyUser AcquisitionBrand PositioningCommunity GrowthPartnerships & BDContent & PRDeFiDAOsInfrastructure ProtocolsQuest PlatformsEventsEnglish (Full Professional Proficiency)Spanish (Native)Portuguese (Elementary)