Ignacio Llanillo

Advised blockchain startups on go-to-market strategy, user acquisition, and ecosystem growth
Created positioning materials and investor communications that supported $40M+ in collective fundraising
Executed product launch strategies across multiple protocol categories (wallets, DEXes, DeFi)
Ran BD, partnerships, and social media strategy for lending protocols, L2s, and DeFi ecosystems

Led end-to-end marketing strategy and developed positioning frameworks for multiple buyer personas (asset managers, wallets, neobanks)
Scaled channels organically: X +53%, LinkedIn +50%, Discord +22%
Grew email list from 70 to 2,740+ subscribers (+3,800%) with 35.21% open rate and 5.38% CTR
Produced 30+ high-quality content pieces, contributing to #1 ranking for "onchain automation"
Managed event marketing at EthCC and Devconnect, owning sponsorship strategy, coordination, and side events

Built the narrative and positioning that closed a $5M Seed Round from Draper Dragon, CGV, Web3.com ventures, and others
Scaled the testnet user base to 770k+ through PR, events, and co-marketing campaigns with major crypto exchanges (Gate, Bybit)
Supported 35+ partnerships and managed all marketing operations

Secured investment from Binance and AVAX Asia, scaling the ecosystem to $875M FDV and $30.5M peak daily volume
Produced all external communications, launch content, and product narratives across the full product lifecycle
Launched a full product ecosystem from scratch: NFT games, Guild, staking platform, NFT marketplace (one of the earliest on BNB Chain), and DAO