Aurelia Mutua

Lead comprehensive country-level business development and operations for Izichange, a premier digital asset platform providing on/off-ramp services across Kenya
Designed and executed Kenya's strategic market entry plan, successfully positioning Izichange as a trusted cryptocurrency exchange partner in the East African market
Built strategic partnerships with fintechs, merchants, and community leaders to accelerate platform adoption and expand market reach
Directed targeted user acquisition campaigns and localized activations, achieving consistent month-over-month growth in both user registrations and transaction volumes

Secured high-value partnerships with leading Web3 companies including Binance, OKX, Bybit, and SUI, establishing Decentrix as a premier blockchain marketing agency
Organized flagship blockchain events for OKX, SUI, and IOTA, engaging hundreds of participants and significantly boosting ecosystem visibility across East Africa
Executed comprehensive KOL activation campaigns for Bybit in Kenya, strengthening market penetration and user acquisition through strategic influencer partnerships
Drove development of long-term strategic relationships with major blockchain ecosystems, positioning Decentrix Africa as the go-to Web3 marketing partner in the region

Forged strategic partnerships that significantly expanded East African market presence and accelerated platform adoption
Spearheaded comprehensive KOL onboarding campaigns, substantially increasing brand visibility and market credibility
Delivered data-driven business initiatives that generated 30% growth in client acquisition within six months

Designed comprehensive community engagement frameworks, resulting in 40% increase in active participation
Organized virtual events and interactive Q&A sessions that strengthened user trust and improved platform retention rates
Enhanced overall client satisfaction by implementing systematic feedback loops into community strategy

Deployed enterprise-grade security solutions including Sophos firewall, Active Directory & Manage Engine AD Manager, strengthening client security infrastructure
Designed automated Power Automate gate pass workflow system, improving operational efficiency and security protocols
Delivered technical presales presentations, RFPs/RFQs, and comprehensive client training programs that secured new business opportunities
Executed targeted digital marketing campaigns that increased online visibility by 25%

Installed fiber internet infrastructure solutions, improving connectivity and operational efficiency for enterprise clients
Developed comprehensive disaster recovery protocols, minimizing network downtime during critical outages
Provided technical support and troubleshooting services, enhancing overall client satisfaction and service reliability