Junaid Rafik Merchant
Strategic Enterprise Growth, Web3, and Business Development Executive with over 20 years of global experience driving revenue, building high-impact partnerships, and leading digital transformation across technology, SaaS, Web3, consulting, and financial services. Expert in blockchain interoperability, decentralized applications (dApps), tokenomics, and Token Generation Event (TGE) planning.
Proven track record of scaling startups, managing full P&L responsibility, securing multi-million dollar fundraising rounds, and directing global, cross-functional teams.
Experience
Chief Operating Officer
Dojima Network PTE Ltd
Singapore
Led a globally distributed team of 19 professionals within a 35-person Web3 organization focused on blockchain interoperability and cross-chain asset/message transfers.
- Supported strategic organizational growth initiatives contributing to a $3.2M fundraising round.
- Established and managed 74 strategic partnerships and 25 ecosystem partners, driving 18% organizational growth and significant TVL expansion.
- Added 70,000+ active users and wallet holders while scaling the community to 100K+ X followers and 70K+ Telegram members.
- Orchestrated comprehensive TGE planning, collaborating with market makers, PR agencies, KOLs, and core strategic partners.
- Streamlined company-wide operations by designing and deploying SOPs, CRM architecture, and internal tracking tools to boost performance efficiency.
Partner & Business Consultant
Pi Consultants (Merchant & Associates)
Bangalore, India
Boutique business consultancy specializing in digital transformation, GTM strategy, and startup acceleration across India, USA, and Canada.
- Advised 39 enterprise clients and guided 18 early-stage startups on go-to-market strategies, business scaling, commercialization, and fundraising readiness.
- Formulated comprehensive business plans for startups seeking seed-stage funding and strategic corporate investments.
- Directed a multi-disciplinary consulting team of 9 professionals to deliver customized technical and operational client solutions.
Senior Vice President
Cryptic Intel (Jodi Media Pvt Ltd.)
Bangalore, India
Digital marketing and technology agency specializing in brand positioning and Web3 growth strategies.
- Managed a high-value portfolio of 48+ client accounts and led a dedicated creative and technical strategy team of 30 professionals.
- Oversaw annual client billings exceeding INR 70 Lakh, successfully driving 30% year-over-year revenue growth.
- Integrated emerging Web3 marketing strategies and blockchain-driven growth tactics to optimize online visibility and client market share.
Associate Vice President
Bansal Finstock Pvt Ltd
Gujarat, India
Financial services company providing investment, advisory, and asset management solutions.
- Exercised full P&L and operational responsibility across 12 regional branch offices, leading approximately 300 employees.
- Advised executive leadership teams on corporate advertising strategies, digital campaigns, and regional brand positioning to expand market share.
Marketing Supervisor
Jumbo Electronics
Dubai, UAE
Market leader in retail distribution of consumer electronics and household appliances.
- Directed comprehensive digital marketing, SEO, SEM, and customer engagement initiatives to drive online and retail foot traffic.
- Conceptualized and deployed a real-time eCommerce catalog integrated seamlessly with backend corporate ERP systems, boosting customer retention and digital sales.
Education
London Metropolitan University, UK
MBA
Bhavnagar University, India
Bachelor of Commerce
Skills
CORE COMPETENCIES
Executive Leadership
Enterprise Business Development, GTM Strategy, P&L Management, Operations Optimization
Web3 & Blockchain
Interoperability, Cross-Chain Solutions, Tokenomics, TGE Planning, DeFi, Blockchain Infrastructure
Growth & Partnerships
Strategic Ecosystem Partnerships, Account Management, Pipeline Development, Customer Acquisition
Marketing & Community
Digital Marketing Strategy, Brand Positioning, SEO/SEM, Community Growth & Engagement
KEY ACHIEVEMENTS
Fundraising & Scale
Supported strategic growth initiatives contributing to a $3.2M fundraising round from leading industry investors.
Ecosystem Growth
Established 74 strategic enterprise partnerships and 25 ecosystem partnerships, onboarding 70,000+ active users and wallet holders.
Community Scale
Built and engaged Web3 communities to 100K+ X (formerly Twitter) followers and 70K+ Telegram members.
Revenue Generation
Consistently delivered 30% Year-over-Year (YoY) revenue growth and managed cross-functional teams of up to 300 employees.
TECHNOLOGY & BUSINESS TOOLS
CRM & Project Management
Salesforce, HubSpot, Zoho CRM, Jira, Confluence, Slack, Notion
Analytics & Growth
Google Analytics, Google Ads, SEO/SEM, LinkedIn Campaign Manager, AI Productivity Tools
Core Domains
Blockchain Infrastructure, Decentralized Applications (dApps), Tokenomics, Cross-Chain Protocols
ADDITIONAL EXPERIENCE & VOLUNTEERING
Community Leadership
Volunteer for CRY (Child Relief & You) & Helpage India.
Disaster Relief
Actively participated in regional Earthquake Relief Efforts in India.
Athletics
Former National-Level Football Player & State-Level Badminton Player.