Junaid Rafik Merchant
Innovative and results-driven Web3 and Blockchain Strategist with 20+ years of global experience in marketing, branding, business consulting, and leadership. Expert in blockchain interoperability, decentralized applications (dApps), token generation events (TGEs), and strategic growth. Adept at scaling startups, driving digital transformation, and leveraging blockchain technology to optimize business operations and marketing efforts. Proven track record of securing funding, building partnerships, and executing high-impact go-to-market strategies.
Experience
Chief Operating Officer
Dojima Network PTE Ltd.
Singapore
Dojima Network is a Web3 company focused on blockchain interoperability, enabling seamless asset and message transfer across networks. Raised $7.2M from leading industry investors.
- Led a cross-functional team of developers, designers, strategists, and marketers to achieve business objectives.
- Developed and executed marketing strategies, including social media, email campaigns, Google Ads, and event promotions.
- Streamlined operations, implementing SOPs, CRM systems, and internal tracking tools for efficiency.
- Orchestrated TGE planning, collaborating with market makers, PR agencies, KOLs, and strategic partners.
- Established industry partnerships, increasing brand visibility and adoption within the blockchain ecosystem.
Partner & Business Consultant
Pi Consultants (Merchant & Associates)
Bangalore, India
A business consultancy firm specializing in digital transformation, marketing strategy, and start-up growth across India, USA, and Canada.
- Advised start-ups and SMEs on business scaling, marketing strategies, and operational efficiency.
- Developed go-to-market strategies for blockchain-based and tech-enabled businesses.
- Created business plans for start-ups seeking seed funding and strategic investments.
- Managed cross-functional teams to deliver tailored solutions for clients across industries.
Senior Vice President
Cryptic Intel (Jodi Media Pvt Ltd.)
Bangalore, India
A boutique digital marketing agency specializing in F&B and hospitality brands.
- Led creative strategy & marketing execution for 60+ clients, optimizing online presence.
- Integrated blockchain marketing strategies, leveraging Web3 growth tactics for clients.
- Evaluated and implemented emerging technologies to align with marketing goals.
Associate Vice President
Bansal Finstock Pvt Ltd.
Gujarat, India
- Managed profit centers across Gujarat, driving business growth through strategic marketing and sales initiatives.
- Advised executives on advertising strategies, digital campaigns, and brand positioning.
Marketing Supervisor
Jumbo Electronics
Dubai, UAE
- Established an online presence through Google Ads, SEO, and social media marketing.
- Developed a real-time eCommerce catalogue integrated with the ERP system.
- Implemented email marketing strategies, boosting customer engagement and sales.
Education
London Metropolitan University UK
MBA
Bhavnagar University India
Bachelor of Commerce