Customer Acquisition Specialist, Fixed Term Contract

About the role

Monzo is hiring a Customer Acquisition Specialist on a fixed term contract basis to join their London team. This role is central to the bank's efforts to grow its customer base and bring new users to the Monzo platform. The specialist will work closely with the acquisition team to develop and implement strategies that attract new customers. The fixed term nature of this contract means the position has a defined duration rather than being a permanent placement, offering a focused opportunity to contribute to Monzo's growth objectives over a set period of time.

Key facts

What you'll do

1. Develop and execute comprehensive strategies to attract new customers to Monzo's banking services and products.

2. Collaborate with marketing and product teams to plan and launch customer acquisition campaigns across multiple channels.

3. Analyze data on customer acquisition channels to identify the most effective approaches and areas for improvement.

4. Work with the growth team to optimize the onboarding experience and reduce friction for new users signing up.

5. Monitor key performance indicators related to customer sign-ups, conversion rates, and overall acquisition funnel health.

6. Coordinate with regional teams to ensure acquisition efforts align with local market needs and regulatory requirements.

7. Test different messaging, offers, and creative assets to improve response rates from potential new customers.

8. Report on acquisition metrics regularly and provide clear recommendations for improving campaign performance and ROI.

9. Support the launch of new products and features by creating acquisition-focused initiatives and go-to-market plans.

10. Maintain relationships with external partners and referral channels that drive new customer sign-ups to the platform.

11. Contribute to the development of the annual customer acquisition plan, including budgeting and resource allocation.

12. Stay informed about competitor activity and broader market trends in digital banking and financial technology.

Requirements

1. Experience in customer acquisition, marketing, or a related growth-focused role within a consumer-facing business environment.

2. Strong analytical skills with the ability to interpret complex data and draw actionable conclusions for decision-making.

3. Excellent written and verbal communication skills for crafting compelling campaign messaging across a variety of channels.

4. Ability to work collaboratively across multiple teams within a fast-paced and deadline-driven organizational setting.

5. Familiarity with digital marketing channels and customer acquisition frameworks is essential for success in this role.

6. Degree-level education or equivalent practical experience in a relevant field such as business, marketing, or economics.

7. Proven track record of managing acquisition campaigns from initial planning through to full execution and post-launch review.

8. Comfort with ambiguity and the ability to prioritize tasks effectively in a dynamic and fast-moving work environment.

9. Understanding of financial services regulations and compliance requirements as they relate to customer acquisition activities and data handling.

Nice to have

1. Experience working in financial services or with a digital bank or fintech company is highly valued for this role.

2. Knowledge of SQL or other data query tools for performing self-serve analysis and generating reports independently.

3. Familiarity with A/B testing methodologies and experimentation platforms for continuous optimization of acquisition funnels and conversion paths.

4. Background in both B2C and B2B customer acquisition strategies with demonstrated success in planning and execution.

Skills & tools

1. Customer relationship management platforms for tracking acquisition funnels, monitoring pipeline health, and managing lead interactions.

2. Data analysis and spreadsheet tools for measuring campaign effectiveness, calculating return on investment, and identifying trends.

3. Project management software for coordinating cross-functional initiatives, tracking deliverables, and maintaining shared timelines across teams.

4. Marketing automation platforms used to scale acquisition efforts, nurture leads, and personalize customer outreach at scale.

5. Presentation and reporting tools for sharing insights, recommendations, and performance updates with internal stakeholders clearly.

6. Survey and feedback tools for understanding customer needs, gathering qualitative input, and improving overall user experiences.

Practical notes

1. This is a fixed term contract position, meaning it has a defined end date rather than being a permanent or ongoing role within the organization.

2. The role is based in Monzo's London office and is not a remote or work-from-home position.

3. The compensation for this role has not been disclosed in the available job listing or description provided.

4. Candidates should expect to work within a cross-functional team that includes marketing specialists, product managers, and data analysts on a regular basis.

5. The hiring process may include multiple stages such as an initial phone screen, a practical case study, and a final interview with senior leadership.

6. Monzo is a digital bank based in the United Kingdom, and this position contributes directly to the company's customer growth targets.