Social Media Content Lead

About the role

As the , you will play a role in shaping and executing our social media strategy. This position involves creating engaging content that resonates with our audience while promoting our brand's mission and values. You will work closely with various teams to ensure that our social media presence reflects our innovative approach to molecular health and wellness. Your creativity and strategic thinking will be essential in driving engagement and expanding our reach across multiple platforms.

Key facts

What you'll do

• Develop and implement a comprehensive social media strategy that aligns with Molecularyou's overall marketing goals and objectives.
• Create, curate, and manage published content across various social media platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
• Collaborate with the marketing and design teams to produce visually appealing and informative content that engages our target audience.
• Monitor social media channels for trends, feedback, and engagement metrics, adjusting strategies as necessary to optimize performance.
• Analyze social media analytics to measure the effectiveness of campaigns and content, providing insights and recommendations for improvement.
• Engage with followers and respond to comments and messages in a timely manner, fostering a sense of community and connection.
• Stay up-to-date with the latest social media trends, tools, and best practices to ensure that Molecularyou remains at the forefront of digital marketing.
• Coordinate with influencers and brand ambassadors to enhance our social media presence and reach.
• Plan and execute social media campaigns that promote new products, services, and initiatives, ensuring alignment with overall marketing strategies.
• Conduct regular competitor analysis to identify opportunities for differentiation and improvement in our social media efforts.
• Prepare monthly reports on social media performance, highlighting successes and areas for growth to share with the leadership team.
• Participate in brainstorming sessions and contribute creative ideas for content and campaigns that resonate with our audience.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 3 years of experience in social media management or content creation, preferably in the health and wellness sector.
• Proven track record of developing successful social media strategies and campaigns.
• Strong writing, editing, and communication skills, with the ability to adapt tone and style for different audiences.
• Proficiency in social media management tools and analytics platforms (e.g., Hootsuite, Buffer, Google Analytics).
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent organizational skills and attention to detail.
• A passion for health, wellness, and molecular science is highly desirable.

Nice to have

• Experience in video content creation and editing for social media platforms.
• Knowledge of SEO best practices and how they apply to social media content.
• Familiarity with paid social media advertising and campaign management.
• Previous experience working in a startup or fast-paced environment.
• A network of industry contacts and influencers in the health and wellness space.

Skills & tools

• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Analytics tools (e.g., Google Analytics, Facebook Insights)
• Basic video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Project management tools (e.g., Trello, Asana)

Practical notes

• This position is fully remote, allowing you to work from anywhere.
• Candidates may need to be flexible with working hours to accommodate different time zones and social media engagement patterns.
• The salary for this role is competitive and will be determined based on your experience and qualifications.
• Molecularyou is committed to diversity and inclusion in the workplace and encourages applications from all qualified individuals.

META

Company: Molecularyou

Title: Social Media Content Lead

Listed

location: Unknown

Job type: Full-time