Miriam Charles

Supported marketing strategy development and implementation to promote products and services. Assisted in creating online and offline content to enhance brand visibility. Conducted market research and competitor analysis to identify opportunities. Contributed to marketing campaigns and events to generate leads and support sales initiatives.

Conducted market research to identify potential clients, industry trends, and audience segments. Assisted in strategic planning to expand client base and market reach. Developed and curated engaging content for social media, including posts, videos, and graphics. Monitored social media performance metrics and optimized content strategy to improve engagement.

Led the digital marketing strategy for two brands, building visibility, engagement, and customer acquisition across B2B and B2C sectors. Created and executed cross-platform content calendars (LinkedIn, Instagram, TikTok, X), blending professional thought-leadership with engaging video storytelling. Organized and moderated webinars and Twitter Spaces, strengthening community engagement and positioning the brand as an industry voice.

Created industry-specific campaigns and ran optimized paid ads (Meta & Google Ads) that boosted reach and ROI. Negotiated collaborations and partnerships to expand brand reach and authority. Collected and analyzed performance data (growth, engagement, leads) to optimize campaigns and guide strategy.

Created and managed content across multiple platforms, ensuring consistency in brand voice, messaging, and overall digital presence. Collaborated directly with clients to understand their goals, translate briefs into actionable ideas, and deliver content that aligns with their brand objectives. Worked closely with cross-functional teams, including design and marketing, to produce high-quality visual and written content.

Edited and produced video content optimized for platforms such as Instagram, TikTok, and LinkedIn. Managed social media accounts, including content scheduling, posting, and day-to-day platform oversight. Wrote blog articles and long-form content to support SEO, brand storytelling, and audience engagement.

Developed and implemented social media strategies to increase brand visibility and engagement for clients. Created compelling content for various social media platforms, including text, images, and videos.

Managed social media accounts, including scheduling posts, monitoring comments, and responding to inquiries. Utilized analytics tools to track and analyze the performance of social media campaigns, making data-driven decisions to optimize results.