Product Marketing Manager

About the role

Mindly operates a global marketplace connecting psychologists with over 1,000,000 clients across 40 countries. As a profitable leader in the HealthTech sector, we are looking for a marketer to shape our growth strategy and improve user conversion.

Key facts

What you'll do

• Design and refine conversion funnels and landing pages to boost performance.
• Manage the end-to-end user journey from initial ad creative to app onboarding.
• Run structured A/B tests on messaging and UX to minimize friction and improve conversion rates.
• Track funnel metrics to locate drop-off points and implement data-backed solutions.
• Explore new markets and assist with go-to-market strategies for global scaling.
• Work with founders and the Product, Analytics, and AI Content teams to align marketing goals.

Requirements

• Professional background in Growth or Product Marketing.
• Practical experience building and managing funnels via no-code or automation tools.
• Proven ability to create and validate growth hypotheses through experimentation and user research.
• Analytical skills to build dashboards and extract insights from BI platforms.
• Experience working in cross-functional teams alongside Product and User Acquisition departments.
• Ability to operate independently in a fast-paced setting and establish new workflows.
• Strong grasp of customer psychology and data-informed decision-making.

Nice to have

• Previous experience working with B2C mobile applications.

Skills & tools

• Mixpanel
• Tableau
• BI and analytics platforms
• No-code funnel building tools

Practical notes

• Benefits include 20 working days of paid vacation, flexible time off, and access to therapy sessions on the Mindly platform.
• The hiring process consists of a recruiter intro, an interview with the CMO, a work sample task, and a final interview.