Perfomance Marketing Manager

About the role

Mindly operates a global marketplace connecting psychologists with over 1,000,000 clients across 40 countries. We are a profitable, high-growth HealthTech company seeking a manager to scale our user acquisition efforts.

Key facts

What you'll do

• Execute and refine advertising campaigns on Google Ads and Meta.
• Develop and validate hypotheses regarding creative assets, audience targeting, and bidding tactics.
• Analyze campaign data to identify optimization opportunities and improve results.
• Partner with analytics and product departments to assess traffic quality and business impact.
• Monitor market trends and competitor activity while exploring new acquisition channels.

Requirements

• Minimum 1 year of experience in performance marketing.
• Proven track record managing campaigns on Google Ads, Meta, or TikTok.
• Proficiency in core metrics including ROAS, hook rate, CTR, CPC, and CPM.
• Ability to work independently and take full ownership of marketing initiatives.
• Analytical approach to problem-solving and data interpretation.
• Experience using AI tools to increase workflow efficiency.

Skills & tools

• Google Ads
• Meta Ads
• TikTok Ads
• Data analysis
• AI automation tools

Practical notes

• Benefits include 20 days of paid vacation and access to therapy sessions via the Mindly platform.
• The hiring process consists of a recruiter screening, an interview with the CMO, and a final meeting with the co-founders.