CRM Manager

About the role

mindly is seeking a CRM Manager to develop and expand its CRM operations. This role offers significant autonomy in shaping user communication strategies. You will be instrumental in enhancing user engagement for a leading health tech marketplace.

Key facts

What you'll do

• Create, launch, and refine user communications through email, push notifications, and in-app messages.
• Analyze the daily performance of CRM campaigns, communications, and promotional activities, then develop hypotheses and experiments for improvement.
• Manage audience segmentation from start to finish, including defining targeting rules, building segments, and implementing automated journeys.
• Track and improve key delivery and engagement metrics like Open Rate, CTR, Delivery Rate, and Unsubscribe/Spam Rate to maintain high-quality reach.
• Design, execute, and analyze A/B tests with a focus on business results such as Conversion, LTV, Retention, and Churn.
• Collaborate closely with the product team to ensure CRM touchpoints provide a unified user experience.

Requirements

• 2+ years of direct experience in email marketing, push notifications, and in-app messaging within a product-focused environment.
• Practical experience with ESP tools such as Customer.io, Iterable, eSputnik, or MailChimp.
• A proactive approach and a high degree of independence in your work.

Practical notes

mindly offers free therapy sessions with its psychologists and 20 days of paid vacation. The hiring process includes a screening interview, a hiring manager interview, and a skill-based interview before an offer.