Senior Copywriter

About the role

We are seeking a writer to translate our corporate strategy into clear, effective messaging for the Playlist platform. You will represent the Mindbody and ClassPass brands by producing content that ranges from high-level campaign concepts to functional product notifications.

Key facts

What you'll do

• Lead creative brainstorming and concept development for various projects.
• Write copy for web, email, social media, presentations, event materials, and guides.
• Partner with executives, designers, developers, and motion artists to align copy with visual assets.
• Work with product marketing and project management to ensure assets support company OKRs.
• Maintain and update brand style guides to ensure consistent messaging across the user journey.
• Translate complex software concepts into concise, accessible language.
• Use a testing-based approach to refine messaging performance across different user segments.
• Research and implement new marketing trends, including AI tools and AEO strategies.

Requirements

• 5-10+ years of professional copywriting experience in-house or at an agency.
• Proven track record of writing for both software products and social media platforms.
• Expert command of English grammar, composition, and style.
• Ability to defend creative strategy and iterate based on feedback.
• Strong project management skills with the ability to handle shifting priorities.
• Portfolio of previous work is mandatory.
• Completion of a sample writing assignment is required during the interview process.

Skills & tools

• Copywriting for web, mobile, and social media
• Brand messaging and style guide development
• Strategic conceptualization
• AI-assisted writing tools
• AEO (Answer Engine Optimization)

Practical notes

• Salary range: $75,225 to $100,300 per year.
• Total compensation may include performance bonuses and additional incentive plans.
• Final salary offers depend on candidate experience, skills, certifications, and location.
• The company is an equal opportunity employer.
• Applicants consent to receive communication regarding their application via email, phone, or SMS.