Demonstrates a strong understanding of both the Australian and global digital media landscape, along with a readiness to adapt and learn new concepts.
Possesses a proven track record in sales, achieving results through the delivery of profitable, high-performing Ad Stacks, complemented by robust industry connections. I am an experienced freelance website designer and developer who designs innovative Word Press, Woo Commerce, Shopify & Silver Stripe websites that users and owners will love.
Rome2rio
Melbourne/remote
Rome2rio enables users to search for any address worldwide and provides thousands of multi-modal routes to travel from point A to B efficiently.
As an ad ops manager, I oversee programmatic supply and manage the ad stack for our global company. I collaborate with SSPs, data partners, agencies, and clients across various regions. I have also led a significant initiative to develop Rome2rio's first-party data strategy and data roadmap.
Melbourne/remote
The New Daily The most prominent independent news website in Australia. My role was responsible for revenue growth from all types of programmatic buyers and through all types of programmatic products and audience solutions. With this role, I have solid hands-on experience of working in programmatic with a solid network of agency, trading desk and SSP contacts. I oversee and manage all related campaigns from point-of-sale to go live. I directly manage any partnerships internally and externally related to programmatic advertising and audience data solutions.
Australian Radio Network (ARN)
Responsible for the day-to-day optimising of programmatic revenue by maximising availability across digital assets including Audio, Display & Video ad inventory. Maintain relationships with third party vendors and ad tech partners to minimise unsold inventory, maximising revenue across all ARN assets. Build relationships with programmatic partners. KIIS FM, PURE GOLD, iHeart, The Edge.
3CMG
3CMG is Australia's leading action sports publishing and media company. A range of digital and print properties including Coastalwatch, Mountainwatch, Transmoto, Surfing World, Transfer, and Chillfactor. I managed all direct & Programmatic revenue streams in print and digital, along with the commercial strategy for video, display, and mobile advertising inventory. A key achievement was the first to launch midrolls in a live stream on mobile.
Solid grasp of ad-serving/DSP/SSP space.
Tin Soldier
The Web Content Specialist/ Web Producer at Tin Solider. I coordinated, managed, and update marketing content on a high traffic public facing websites.
NZXSports, Surf.co.nz, Snow.co.nz
Finlay.co.nz
Providing my clients with customised solutions that help them achieve their business and marketing objectives. I have established a reputation of excellence and innovation by providing overall integrated website design & development solutions for businesses.
Master of Business Administration in Entrepreneurship
Designed to provide students with entrepreneurial skills and knowledge in a flexible and modular structure which is academically rigorous but also practical to enable the development of future entrepreneurs and innovators.
Diploma of Website Development
Natcoll Design Technology's Diploma of Website Development aims to teach budding internet gurus how to design, produce and manage a website.
Computing and Information Technology (HND)
Covered a broad range of computing specialisms over three years with a year placement in IT Support at Visit Scotland - Scotland's National Tourist Organisation.
at companies including South Tyneside College, Scottish Tourism, Visit Scotland, Fujitsu, Transpower NZ, Sky City, Housing New Zealand, Baycorp, 3CMG, Australian Radio Network, The New Daily & Rome2rio.