Michael R. Herron

Strategic marketing consultancy specializing in brand transformation, GTM strategy, and growth for Web3 and technology organizations.

• Developed sports marketing activation strategy for global Web3 company in partnership with leading talent agency spanning Formula One and World Cup properties
• Led end-to-end rebrand initiatives for multiple Web3 and technology companies including positioning, visual identity, and go-to-market strategy
• Architected complete digital presence for blockchain investment platform including website development, content strategy, and investor-facing messaging
• Provided fractional CMO advisory services to early-stage Web3 companies on community growth, token launch positioning, and enterprise GTM strategy

High-performance L1 blockchain focused on scalable smart contracts, developer adoption, payments infrastructure, and institutional partnerships.

• Built and scaled marketing organization from the ground up, assembling a 10-person team and executing a complete rebrand repositioning the protocol for institutional trust and developer adoption
• Developed GTM strategy for Chainweb EVM product launch attracting 8,000+ testnet users and 1,000+ smart contracts deployed within three months of launch
• Launched community engagement strategy growing platform 200%+ with 7% engagement rates, 6x the industry benchmark; secured coverage across Forbes, Bloomberg, and leading technology publications
• Negotiated multi-year partnership with the Croatian National Football Federation driving hundreds of thousands of new user activations globally across Web3 and mainstream audiences
• Scaled paid media investment 400% across paid social, search, partnerships, and strategic sponsorships while maintaining efficient CAC across developer and enterprise segments

Enterprise blockchain infrastructure company providing secure tokenization, payments, and digital asset management for global brands and financial institutions.

• Built and led global marketing organization for multi-billion-dollar blockchain infrastructure company across brand, demand gen, PR, events, and partnerships
• Launched three new B2B enterprise products and company's first B2C non-custodial digital platform, developing product marketing frameworks balancing technical depth with business value for developer and institutional audiences
• Negotiated landmark Tiffany & Co. and Yuga Labs partnership generating $15M+ revenue and selling out in under 15 minutes, demonstrating enterprise adoption of blockchain infrastructure at scale
• Negotiated professional sports sponsorships with New England Patriots, Miami Heat, and New England Revolution; led exploratory discussions with Formula One and Red Bull Racing
• Led Investor Relations marketing contributing to $120M in capital raises from major international investors through technical credibility messaging and growth metric storytelling
• Oversaw all global events, press, sales enablement, creative, thought leadership, and community management across North America, Europe, and Asia Pacific markets

$1.35B institutional-grade crypto accounting and data infrastructure company serving the world's largest financial institutions, fund administrators, and government agencies.

• Scaled marketing team from 1 to 16 in 12 months; grew ARR from under $1M to over $15M, increased inbound leads 6x, secured 30+ enterprise clients, and grew brand awareness 4x
• Created the company's first comprehensive brand and GTM strategy defining segmentation, positioning, and messaging framework for institutional financial services and crypto-native buyers
• Secured landmark integration into the Bloomberg Terminal as the first blockchain data product of its kind, validating the category and opening institutional market doors globally
• Negotiated multi-year global title sponsorship with Formula E supporting international expansion and institutional brand credibility in the digital asset space
• Executive team member during multiple successful funding rounds; developed strategic marketing investment frameworks and board-level performance reporting

Full-service marketing innovation agency for Fortune 500 clients.

• Led $16M+ annual client portfolio including H&R Block, AT&T, and Zurich; rescued and retained $10M H&R Block engagement
• Led brand launches for Rivers Casino and Trupanion, developing positioning, creative, and go-to-market strategy from scratch

Digital marketing consultancy supporting global enterprise clients.

• Led marketing for United Airlines, Choice Hotels, and Mastercard; launched MileagePlusGolf.com exceeding pre-launch sales goals 230% with 8:1 ROAS
• Managed CRM with 7M+ opt-in consumers driving 62.5% lift in CTR and 57% lift in open rates

One of the largest wireless telecommunications providers in the United States.

• Built in-house video production capability delivering 200+ branded videos, 50M+ views, 9-point brand consideration lift, and $2M+ in annual agency fee savings
• Pioneered 360-degree video on Facebook as the first brand on the platform; created Future of Good and 30 Days of Good award-winning campaigns; produced World's Longest Pre-Roll earning a 2017 Webby Award Honoree; produced distracted driving PSA shortlisted for a Cannes Lions Award
• Executed major sports and entertainment activations with MLB, NBA, NCAA, Summerfest, Lucasfilm, and Disney including live Reddit AMA with Russell Westbrook and 360-degree NBA playoff content
• Increased annual revenues 14% through new partner acquisition programs and managed 11-person marketing team across digital, social, brand, and content functions

Led brand development and marketing for 30+ premier golf properties including Bandon Dunes, Chambers Bay, and Dorado Beach Club.

Invented, patented, and launched Zero Friction Golf Tees globally, creating a new product category and launching on the PGA Tour.

Led digital and community marketing including brand redesign contribution and new product line launches.