Mihir Sudhir Mehta

• Brand Ambassador: Spearheaded Asia’s Largest ACP brand campaign with Anil Kapoor as ambassador, deploying multi-lingual TVCs (South Indian, Arabic), 800+ PVR/INOX screens, OOH campaigns and OTT/digital integrations to achieve 4X brand recall.
• Key Achievements:4.3M impressions via TV/OOH/OTT (40 cities)
• 27% market share gain (Kantar Brand Track) & ₹5.2Cr earned media through PR amplification
• Performance marketing: Experience in driving growth through data-driven performance marketing. across platforms like Google Ads, Linkedin ads, Meta Ads, Native ads (Taboola), contextual and OTT ads by optimizing campaigns for maximum ROI. Expertise in analytics, A/B testing, and team leadership to align marketing strategies with business goals and deliver measurable success.
• Website Experience: Experienced in designing intuitive and user-centric website UI/UX with a strong focus on mobile-first responsiveness and multilingual adaptability.
• Experience Centre: Managed Flagship Experience centre and franchisee expansions, showcasing exquisite range of ACP ensuring brand visibility and premium influencer engagement.
• Relationship Building: Built trusted partnerships with architects & interior designers through strategic engagement, securing brand endorsements.
• Revenue Growth: Architected B2B marketplace strategy (Alibaba, IndiaMart), launching an e-commerce configurator app that streamlined channel sales and improved inventory turnover by 30%
• CRM Monitoring and analysis: Proficient in monitoring CRM systems to track customer interactions and personalized campaign performance. Expertise in leveraging insights from CRM analytics to improve engagement, retention, and overall ROI.
• Multi Channel: Integrated ecommerce strategies with multiple channels including WhatsApp commerce, Email and Search Engine optimization to increase conversion rate.
• International & Domestic Events: Orchestrated high-profile international (18+ countries) and domestic expos, exhibitions, and conferences to enhance brand visibility and industry presence
• Monitoring and Analysis: Expertise in monitoring and analyzing key performance metrics to optimize campaign effectiveness.
• Budget & Strategy: Managed ₹15-18 Crore overall budgets for Marketing; delivering 3-4X ROAS on digital campaigns through strategic planning and brand recall & Uplift.
• Award: “Go Getter Award” for consistently exceeding performance benchmarks and results in FY 24-25

• Digital Transformation: Scaled lead generation by 60% via performance marketing (Google/Meta Ads, LinkedIn) and SEO (150+ first-page rankings), reducing CAC by 25%
• Experiential Marketing: Pioneered AR/VR mobile apps and product configurators enhancing customer decision-making and boosting e-commerce conversions by 35%.
• Innovation & Awards: AIS Experience Centre one of its kind Phygital experience Centre and executed successful TVC ads, winning awards like Visual Merchandising and Abbys Gold & 12 such awards.
• Expos & Events: Key events like AIS Technology Days, AIS Design Olympiad and expos to boost brand presence. Also executed customer meets, product launches.
• Social media: Strategized and executed high-impact campaigns across Meta, LinkedIn, and Twitter, driving brand growth through data-driven engagement. Optimized ad budgets and performance via advanced analytics and cross-functional team leadership
• Influencer Marketing: leveraging influencer partnerships, and refining strategies through data-driven insights to increase sales and conversions via ecommerce module
• Omnichannel - Mass to Ultra-HNI: Architected 360° marketing strategies across diverse segments – from mass-market campaigns to personalized outreach for UHNWIs in B2B & B2C space.
• SEO: SEO activities and content activities to improve search Discoverability on search engines. Increasing organic traffic by 40% YoY with 150+ first-page Google rankings.
• PR & Advertising: Managed press releases, advertorials, and print campaigns to enhance visibility.
• Customer Engagement: Automated journeys via email, WhatsApp, and Salesforce tools for enhanced customer engagement and retention.
• Budget & Strategy: Managed ₹30-35+ Crore overall budgets for Marketing for Digital, ATL and BTL activities for Automotive, Architectural and Consumer Glass Brands.
• Achievement: Nominated by CMD for “Young Leaders Program” by Mahindra & Mahindra.
• Award: Recognized for exceptional ownership in executing the “AIS Design Olympiad” Flagship event.

Additional responsibility with Corporate Marketing Role.

• Impact Campaigns: Partnered with Big Boss (Colors) for key campaigns, launched a radio campaign with Radio Mirchi, and collaborated with Anup Soni brand face for TVC and in-film branding.
• e-Commerce Channel: Established new online sales channels, optimized logistics, and drove sales with web promotions and special deals; Tie-up with 6 channels with ROI of 1 Crore sales in 9 months. Improved sales revenue and website conversions.
• Own Web channel: Developed and launched a dedicated e-commerce channel to maximize ROI, implementing targeted schemes and flash sales to drive sales and improve conversion rates, 30% sales coming from own channel of overall pie getting better profitability.
• Digital Marketing: Developed new website, social media campaigns, and lead generation campaigns for brand visibility and enhanced digital presence.
• Trade Marketing: Organized Partner Annual Meet (Thailand, 2011), executed channel schemes, and enhanced brand presence through exhibitions and in-store branding.
• Brand Tie-ups: Tie-ups with Gifting portal, Banks to create new avenues by offerings special discounts and redemption of gifts through portal.
• Marketing Strategy & Budgeting: Designed marketing strategies, allocated budgets for campaigns, and ensured optimal ROI across platforms.
• Award: Awarded for successful Execution of “Annual Partner Meet” in Thailand in 2011.

• Team & Sales Management: Trained advisors, ensured compliant sales, and fostered strong client relationships.
• Performance Analysis: Monitored advisor performance, conducted competitor analysis, and provided tailored financial solutions.
• Reporting: Prepared detailed performance reports to drive business growth.