Miao Gao

Owned product positioning and messaging frameworks for institutional blockchain infrastructure, translating complex technical capabilities into outcome-led value propositions for enterprise buyers across APAC. Built and maintained competitive battlecards and sales enablement collateral, such as pitch decks, one-pagers, and objection-handling guides — equipping sales teams to articulate product value and accelerate deal cycles. Led a Greater China PMM deep-dive, mapping market dynamics, regulatory landscape, ownership structures, and competitive positioning to inform GTM strategy and ICP-fit messaging. Drove soft and hard product launch planning, defining target audiences, messaging frameworks, and activation plans aligned with commercial priorities and the product roadmap. Acted as cross-functional GTM partner across Product, Sales, and Partnerships, ensuring regional market feedback shaped global positioning and roadmap priorities.

Owned marketing strategy and operations across China, Korea, Japan, and Southeast Asia. Launched co-marketing programmes and partner plans for Walrus with institutional partners in cloud and data, receiving over 1 million regional impressions and 60+ media placements within a two-week window, supporting infrastructure partner acquisition. Tracked regulatory shifts and market trends across Greater China and APAC, translating insights into actionable positioning and campaign strategies.

Led product content localization in a highly regulated environment across Greater China, Japan, and Korea. Reduced content turnaround time by 60% through process optimisation and QA standardisation across the APJ region.

Built the full marketing function across APAC from 0 to 1 for a B2B institutional custody platform, owning GTM strategy, product messaging, competitive intelligence, and sales enablement. Lead regional content and full-funnel marketing assets, including 200+ campaign copy, product one-pagers, case studies, and social content, supporting enterprise prospecting and partner onboarding. Managed 10+ PR, creative, and events agencies across Asia, overseeing briefs, budgets, and deliverables end-to-end.