Product Marketing Lead

About the role

Mercury is seeking a strategic leader to unify our go-to-market efforts across self-serve, sales-led, and partner-driven channels. You will manage a team of marketers while ensuring our brand narrative remains consistent and effective throughout the entire customer lifecycle.

Key facts

What you'll do

• Direct the end-to-end go-to-market strategy for our three primary growth motions, including messaging, segmentation, and execution.
• Oversee and scale a team of product and partner marketers.
• Create a cohesive customer journey and messaging framework that adapts to self-serve flows, sales interactions, and partner co-marketing.
• Collaborate with the growth product team to optimize top-of-funnel performance, conversion, and user activation.
• Work with sales leadership to build enablement materials, including battlecards, playbooks, and objection-handling resources.
• Develop partner marketing initiatives, such as co-marketing programs and joint go-to-market playbooks, alongside the partnerships team.
• Conduct market and customer research to inform product roadmaps, pricing, and competitive positioning.
• Establish and monitor key performance metrics to track activation, adoption, and advocacy, using data to refine strategy.

Requirements

• 10+ years of B2B product marketing experience with a history of owning full go-to-market strategies.
• Proven success managing product-led, sales-led, and partner-led growth programs simultaneously.
• Expertise in developing original messaging and positioning that translates into practical assets for sales and partners.
• A revenue-focused mindset with the ability to use data to justify and adjust strategic decisions.
• Experience collaborating with sales leadership to improve pipeline sourcing and deal closure rates.
• Ability to drive cross-functional alignment across product, sales, partnerships, and growth teams.

Nice to have

• Background in fintech, banking, or financial services.
• Experience at a company that scaled using multiple go-to-market channels, specifically moving from a product-led foundation into enterprise or channel sales.
• Technical proficiency in data tools such as Amplitude, Hex, Metabase, or SQL.

Skills & tools

• Product Marketing
• Go-to-Market Strategy
• B2B Marketing
• Data Analysis
• Sales Enablement
• Partner Marketing

Practical notes

Mercury is a fintech company, not an FDIC-insured bank. Banking services are provided by Choice Financial Group and Column N.A., Members FDIC. Compensation includes base salary, equity, and benefits. Salary ranges are based on location and experience:

Mercury is an Equal Employment Opportunity employer and provides reasonable accommodations for applicants with disabilities.

• NYC, Los Angeles, Seattle, or San Francisco Bay Area: $207,800 - $259,800 USD.
• Other US locations: $187,000 - $233,800 USD.
• Canada (all locations): CAD 196,400 - 245,500.