VP of Customer Marketing

About the role

Mendix is seeking a strategic leader to direct the customer marketing function for Intelligence Center X, the agentic enterprise system from Siemens. You will build the framework for how the company interacts with, retains, and gathers feedback from its user base throughout their entire journey. This position acts as a bridge between product, sales, and marketing teams to turn customer experiences into measurable business growth.

Key facts

What you'll do

• Define the strategy and operating model for customer engagement across the full lifecycle.
• Lead initiatives centered on customer advocacy, storytelling, and community building in both digital and physical spaces.
• Establish measurement systems to track customer insights, adoption rates, and expansion opportunities.
• Partner with product, brand, and sales departments to ensure consistent messaging and market positioning.
• Transform customer feedback and success stories into strategic assets for go-to-market execution.
• Support sales enablement and analyst relations by providing documented proof points and competitive insights.

Requirements

• Proven experience in a leadership capacity overseeing customer marketing or lifecycle programs.
• Ability to collaborate across technical and business-focused departments to align on product releases and launches.
• Demonstrated success in building programs that improve retention and drive expansion.
• Experience managing cross-functional teams to deliver unified marketing strategies.

Skills & tools

• Customer advocacy and lifecycle marketing strategy.
• Data-driven measurement and reporting systems.
• Cross-functional project management.
• Strategic storytelling and brand positioning.

Practical notes

This role operates within the Siemens Digital Industries Software division, combining the agility of a growth-stage environment with the resources of a global software leader.