Social Media Manager

About the role

Mendix is seeking a social media professional to manage our brand presence and lead community engagement efforts. You will oversee our existing channels and launch new profiles for our upcoming AI product line.

Key facts

What you'll do

• Manage social accounts on LinkedIn, X, and YouTube while establishing new profiles for AI offerings.
• Maintain an editorial calendar that coordinates with product launches, events, and brand storytelling.
• Produce native content including short-form video, carousels, polls, and thought leadership pieces.
• Collaborate with product marketing, PR, and demand generation teams to align social narratives with corporate messaging.
• Coordinate with paid media teams to ensure consistency between organic and paid strategies.
• Support executive social presence through ghostwriting and scheduling.
• Engage with the community by monitoring mentions, comments, and direct messages.
• Monitor industry trends and cultural conversations to maintain brand relevance.
• Repurpose webinars, blog posts, and event recordings into platform-specific content.
• Track KPIs such as follower growth, reach, impressions, and click-through rates.
• Perform regular channel audits and A/B testing to refine content performance.
• Use social listening tools to analyze brand sentiment and competitor activity.
• Deliver performance reports and strategic recommendations to marketing leadership.

Requirements

• 4+ years of experience in social media management, including at least 2 years in B2B technology.
• Demonstrated success growing audiences on LinkedIn, X, and YouTube.
• Experience launching social profiles on new or emerging platforms.
• Strong writing ability to communicate complex enterprise software concepts.
• Knowledge of platform algorithms and content best practices.
• Ability to translate technical topics like agentic AI, machine learning, and knowledge graphs into accessible content.
• Experience positioning AI products for both business and technical audiences.
• Background in managing executive social media programs and ghostwriting.
• Hands-on proficiency with social media management tools like Sprinklr and social listening platforms.
• Analytical mindset with the ability to convert data into content strategy.

Nice to have

• Background in software development, data engineering, or a related technical field.
• Experience marketing to developers, architects, and IT decision-makers.
• A portfolio showing measurable business outcomes such as pipeline growth or product signups.
• Familiarity with Salesforce and Marketo for tracking pipeline contribution.
• Proficiency using AI tools for content ideation and production workflows.
• Skills in video production and editing for short-form formats like Reels or TikTok.

Skills & tools

• Social media management: Sprinklr
• Social listening platforms
• Content creation: Short-form video, carousels, thought leadership
• Analytics: KPI tracking, A/B testing, reporting
• CRM/Marketing Automation: Salesforce, Marketo