Field Marketing Manager M/F/D

About the role

We are looking for a marketing professional to lead our growth efforts in the DACH region. You will focus on building brand presence, generating demand, and managing account-based marketing initiatives while collaborating with sales teams in the BFSI sector.

Key facts

What you'll do

• Design and implement marketing strategies for Germany, Austria, and Switzerland to boost awareness and pipeline growth.
• Create and manage multi-touch marketing campaigns that produce trackable outcomes.
• Coordinate with sales leadership to ensure marketing activities support core business goals.
• Lead account-based marketing programs for key target accounts.
• Oversee regional marketing planning, performance reporting, and continuous optimization.
• Organize and host events, industry tradeshows, and programs for customers.

Requirements

• Minimum 7 years of B2B marketing experience specifically in field marketing, demand generation, or account-based marketing.
• Proven background in marketing to the Banking, Financial Services, or Insurance industries.
• Ability to manage stakeholders and maintain strong partnerships with sales teams.
• Experience building and executing integrated marketing programs.
• Proficiency in managing named-account strategies.
• Capacity to travel and work with a high degree of independence.

Nice to have

• Background in marketing AI, cloud computing, data platforms, or other emerging technologies.

Skills & tools

• Account-Based Marketing (ABM)
• Demand Generation
• Stakeholder Management
• Integrated Campaign Management

Practical notes

• This role operates within a hybrid work environment supported by Siemens.
• Compensation is determined based on individual skills, experience, and training.
• Health and wellness benefits are provided according to local country standards.
• We encourage applications from individuals with disabilities and provide reasonable accommodations throughout the hiring process.