Sr. Content Marketing Manager

About the role

Mendix is seeking a content leader to bridge the gap between complex technical concepts and high-impact marketing narratives. You will produce authoritative content for developers, architects, and technical executives to drive product adoption and pipeline growth within our enterprise low-code platform.

Key facts

What you'll do

• Create diverse content formats including white papers, technical deep dives, webinars, video scripts, and executive bylines.
• Manage the end-to-end content lifecycle, including mentoring team members and coordinating with external writers and agencies.
• Partner with product managers, data scientists, and developers to ensure technical accuracy across all materials.
• Develop and execute organic search strategies, including keyword research, topic clustering, and on-page optimization.
• Analyze content performance metrics such as organic traffic, MQL contribution, and pipeline influence to refine strategy.
• Support product launches by creating release narratives, blog posts, and sales enablement assets.
• Lead content repurposing efforts to extend the reach of high-performing assets across multiple channels.

Requirements

• Minimum 7 years of B2B content marketing experience.
• At least 2 years of experience specifically within cloud, data, developer tools, or infrastructure sectors.
• Advanced writing and editing skills with the ability to explain technical topics to both practitioners and VPs.
• Proven experience translating complex subjects like cloud architecture, observability, and data pipelines into clear narratives.
• Strong understanding of SEO and a history of driving measurable organic growth.
• Demonstrated success working alongside engineers and product marketing teams to deliver content on schedule.
• Familiarity with the modern data stack and cloud security concepts.

Nice to have

• Background in software development, data engineering, or technical editorial work.
• Experience marketing specifically to developer or highly technical audiences.
• Proficiency with Salesforce, Marketo, WordPress, and SEO tools like Ahrefs or SEMrush.
• A portfolio of published technical content such as long-form guides or industry white papers.
• Experience using AI tools for research and workflow automation.

Skills & tools

• Content strategy and lifecycle management
• SEO and keyword research
• Technical writing and storytelling
• Data analysis and performance tracking
• Salesforce, Marketo, WordPress, Ahrefs, SEMrush

Practical notes

• Siemens is an Equal Opportunity and Affirmative Action Employer.
• All qualified applicants receive consideration regardless of race, color, religion, sex, national origin, disability, veteran status, or other protected categories.
• Siemens complies with federal Pay Transparency Nondiscrimination provisions.